TOJDAC / The Turkish Online Journal of Design Art and Communication

Permanent URI for this communityhttps://hdl.handle.net/11413/1014

Browse

Now showing 1 - 20 of 115

Open Access
18.Yy. Osmanlı Dönemini Konu Alan Epik Film Anlatısının Karakter Ve Mekan Tasarımında Minyatür Sanatının İşlevi: Levni’Nin Kebir Musavver Silsilename İsimli Eserindeki Dört Padişah Portresinin Epik Tasarım Özellikleri
(The Turkish Online Journal of Design Art and Communication, 2015-01) Yakut, İnci; TR156391
The aim of this study is to demonstrate the place of miniature art in making character and space design of 18th century Ottoman period Epic Film Narrative. It has been examined contributions of miniature art in making character and space design for epic film in this study. It has been applied social semiotics technics on four Sultan portrait showing character and space in integration selected from Kebir Musavver Silsilename by Levni. It is important to express the weavings and ornaments of clothing and accessory of Sultans and weaving and ornaments of interior in the space in portrait miniatures . Using the features of epic design in miniatrures will increase reality in epic film design. To examine character and space design of Art areas (miniature, literary texts e.t.c.) including epic narrative in the research phase for Scenerio is indicator of the requirement interaction between the arts. To provide with the interaction between the arts for getting epic reality is necessary arts literacy relating visual and written art areas having epic narrative.
Open Access
1990 Sonrası Türkiye Sinemasında Yaşlılık Temsilleri
(The Turkish Online Journal of Design Art and Communication, 2016-01) Ertaylan, Arzu
Taken as a natural biological process, the phenomenon of old age as a sub-branch of medical science has gradually gained a sociological dimension due to the significance it gained with the increase in old age population in the world; and in a short time it has been positioned as an interdisciplinary field called gerontology (aging and the science of aging). The sociological dimension of the phenomenon of old age involves the position of the old aged in the given system and other factors such as socioeconomic and sociocultural conditions that determine this position; and these factors constitute the reflection of the current policies. From this point of view, an evaluation concerning the phenomenon of old age or the current position of the old aged in Turkey, where lives a society with traditional roots cannot be considered independent from the modernisation process and the distinctive sociocultural and socioeconomic conditions of this process. The position concerning the old aged is thought to be shifting to a new ‘other’ in contemporary societies, especially in the western countries. In this respect, it is possible to predict that this ‘othering’ process will eventually start in traditional societies as well. The reflection of this process in cinema seems interesting in terms of representations of the phenomenon of old age in cinema. In this study, the representations of the phenomenon of old age will be examined in terms of socio-political and sociocultural reflections of the modernisation process. In this regard, several variables will be questioned, such as how the phenomenon of old age is represented in the Turkish cinema after 1990; whether this representation contributes to building a new ‘other’; whether an alternative representation is presented instead of reproducing the prevailing perception of old age. The study will be based on the qualitative content analysis of the selected films that will be analysed in terms of above mentioned questions and will be interpreted with a critical point of view through a sociological perspective.
Open Access
360 Derece Panoramik Görüntü Veren Sanal Müzelerin Grafik Tasarım Açısından İncelenmesi
(The Turkish Online Journal of Design Art and Communication, 2015-10) Kalıncı, Elif
This research is a descriptive study and based on scanning model. The very basic aim of this investigation is to thinking in the training mission analysing of virtual museum which is an located within the Ministry of Culture and Tourism and provides 360 degree panoramic image in terms of graphich design. In accordance with this chief objective, the 3-point Likert type scale was formed and utilized for gathering data in conformity with subobjectives. Assestment scale comprise 26 questions about graphic design and functionality related to subobjectives. The sample of research consists Amasya, Anatolian Civilization and Isparta virtual museum which are an located within the Ministry of Culture And Tourism‘s official web site and provides 360 degree panoramic image were selected by means of purposeful sampling.The study group of this investigation is formed by 60 experts such as lecturers and experts work in the industry. Supervision of the experts benefited in order to verify the content validity of the scale. In the analysis of reliability, interior consistency Cronbach Alpha coefficient was used. In order to analyze the data SPSS software was used and the frequency and percentage values calculated were tabulated and interpreted according to the findings obtained. As a result of findings obtained; it is concluded that the virtual museums have some problems about basic graphic design such as lack integrity between colour and virtuality, non-hierarchical order between elements and don’t have a uniqe desing because of the reasons that some parts of visual museums being revised again. The functionality buttons are not usefull as they ment to be. Also 360 degree panoromic images lack resolution and inefficieny of the zoom range make difficult to get closer look to the pieces. The all design elements such as image, color and typography which are used in virtual museums are supposed be interrelated ,synchronized and be planned according to this design philosophy.
Open Access
Advergaming ve Marka İlişkisi
(The Turkish Online Journal of Design Art and Communication, 2013-01) Ilgın, Hicran Özlem
In 1994, internet advertising which is emerged by the telecommunication company AT & T by giving out a banner advertisement to an internet magazine called “HotWired”; with the development of information technology today and effective presence of the new media which is one of the content of the concept of "advergaming" surrounding every moment of our lives, has reached a different dimension. At the beginning, we find applications of advergame in the form of simple games designed for product advertising as they create a positive impact on the target audience in a short time, with their lower costs and the capabilities of creating brand awareness with their entertaining features and their data bank sources, they attract the attention of brands. In this context, the main area of the study is the concept of new media, the internet advertising, and as a result, the emergence of the concept of advergaming and its innovations for the world of brands will be discussed.
Open Access
Ağ Toplumunda Sosyalleşme ve Yabancılaşma
(The Turkish Online Journal of Design Art and Communication, 2014-01) Karagülle, Ayşegül Elif; Çaycı, Berk; TR111939; TR14154
Deployment of internet to billions of people in the last decade; use of networking in all fields of life; it’s all occur with the convergence of Internet and mobile communications (Castells, 2007: 246).Within this period, increasing of social networks’ popularity, performing of all kinds of communication via networking, a new process of socialization. These developments have affected individuals relations, communications, process of socialization, individuals of life style and interaction with the environment. Each technology are occured social transformation on societies. Especially communication technologies inflict transformations on habits, cultures, business lives, education systems of societies. Lifestyles which ensue with modernization, cause disappear of traditional social order. Transformations brought about by modernity have been more effective than the other (Giddens, 2012; s. 12). Breaking traditional communication ways and communicating on social networks, brings social alienation and loneliness. With the diffusion of social communication; individuals can’t find time for face to face communication. According to David Harvey; with the development of communication technologies and means of transport, obstacles to globalization are eliminated. In this way, communication is provided instantly, owing to lose time and space’s importance. This situation causes time-space compression. Individual’s communication with their environment and with the world, occurs via information technologies. Depending on these developments; habits, thoughts, feelings have been changed and concepts have ensued which are referred to virtual life, virtual behavior and virtual culture. In this context, individuals are driven to loneliness because of the changings in their social life. This situation leads them to the process of alienation and loneliness. As long as social networks don’t replace face to face communicatin,it can enrich individuals’ social life. However, when social communication takes place of face to face communication, virtual environment and virtual communication have occured. Social networks, as a new social environment is considered to be the most appropriate places for modern societies. Socialization via social networks is going to discussed in context of the relationship between technology and society. At the same time, in this article will be emphasized on being passive in the face of technology.
Open Access
Animasyon Sinemasına Ekoeleştirel Yaklaşım: “Wall-E” Filminin İncelenmesi
(The Turkish Online Journal of Design Art and Communication, 2015-01) Güngör, Arif Can; TR31693
Our century is an age of science and technology. At the same time, degradation of ecological balance and environmental pollution problems are in a parallel course against scientific and technological development. This constantly produces to new paradigms in issues about technology and degradation of ecological balance. Human, disrupts ecological balance, puts into words the existing results and/or eventuality of this degradation with narratives and can also provides solutions. In this context, the animation film “Wall-E” was investigated in the article how put forward in the reasons and results of degraded ecological balance. In the research, approach of the film that criticizes environmental pollution in the world was tackled with an ecocritical paradigm. One of the most admired animation film in the recent Wall-E was observed from first day to present in the article. Environmental problems are introduced can be listed like this: what critics are mentioned, whether have a view to greenwashing or not are examined with the analysis of discourse from the topics or not; “Shallow Ecology of the Consumer Society”, “Adam and Eva”, “Axiom from Utopia to Dystopia”, “Conflict of Human-Machine and New Materialism”. Althouhg Wall-E criticized to capitalism and consumer society and was a product of it, seems problematic about making a deep ecological perspective.
Open Access
Basılı Mizahtan Paylaşılan Mizaha Doğru Dönüşüm: İnternette Mizah
(The Turkish Online Journal of Design Art and Communication, 2015-01) Karahisar, Tüba; TR180354
Humour was always present in the Turkish culture both in verbal and printed form. For example, Nasreddin Hodja, Karagöz and Hacivat were the greatest representatives of the oral tradition, whereas Nef'i, Nabi, Poet Esref, Neyzen Tevfik were the masters of satire. Humour has been the savior of the people in troubled times during the Ottoman Empire period and after the establishment of the Republic. Humour is one of the important criteria to understand the political and economic ups and downs of the society. Although there are attempts to suppress illustrators from time to time since humour is seen as tool of domination by the governments, today, humour continues to be made and shared on the Internet and in the streets. Purpose of this study is to investigate the Turkish humour based on the historical periods and to reveal who makes the digital humour, reasons for the Z generation to prefer visual humour instead of printed humour and why captioned images are more appealing for the young people. A literature review was conducted for the study, and secondary sources were utilized for data collection (such as contemporary published humour magazines, the Internet pages and social media accounts of these humour magazines, humour related websites, social media pages of virtual humour characters and so on.).
Open Access
Bedensel Engellilerin Kamusal Alanda Ulaşılabilirliği: “Engelsiz Dünya” Mobil Uygulamasının Sosyal Sorumluluk Projesi Olarak İncelenmesi
(The Turkish Online Journal of Design Art and Communication, 2016-04) Kınar, Ömür
Çalışmada, Türkiye’de yaşayan bedensel engelli bireyin fiziksel çevreye ulaşılabilirliğinin temel hak ve özgürlüklerini tam olarak kullanabilmelerinin başta “Birleşmiş Milletler Engelli Hakları Sözleşmesi” olmak üzere, uluslararası insan hakları düzeninde kamusal alanda ulaşılabilirliğinin anlamı tartışılacak. Engellilerin, Türkiye’de yasal olarak fiziksel çevreye ulaşılabilirliğini sağlamaya ilişkin yasal düzenleme ve uygulamaların düzeyi aktarılacaktır. Türkiye’de kamusal alanda engellilerin temel ihtiyaçlarını karşılayabilecek ve sosyalleşmelerini sağlayabilecekleri fiziksel çevreye diğer bireyler gibi eşit ve ayrımcılığa uğramadan katılımını sağlamaya yardımcı olmak için tasarlanmış mobil cihaz uygulamalarından bahsedilecektir. Örneklem olarak, Türkiye Vodafone Vakfı’nın 2014 yılında oluşturduğu, “Engelsiz Dünya” mobil cihaz uygulamasının kullanılabilirliği, “sosyal sorumluluk” ve “engellik” başlıkları çerçevesinde incelenecektir. Örnekleme tekniklerinden ise; olasılığa dayalı olamayan tekniklerden kartopu örnekleme yöntemi kullanılacaktır. 1940’lı yıllardan itibaren ama özellikle 1990’lardan sonra gelişmekte olan ve 2000’li yıllardan günümüze şimdiki halini alan Engelli Haklarıyla paralel olarak teknolojik gelişmeler sayesinde engelllilere yardımcı olabilecek mobil cihaz uygulamalarının ülkemizde nasıl kullanıldığının değerlendirmesi yapılacaktır.
Open Access
Belgesel Sinemanın Alternatif Dağıtım Ve Gösterim Olanağı Olarak İnternet
(The Turkish Online Journal of Design Art and Communication, 2012-04) Erkılıç, Hakan; Toprak, Ayşe Gül; TR21121; TR184403
distribution and release channels .With digital technology, non-fiction film obtains various and free field than ever before. Making low cost, speed, easy access possible ; digital technology , by this way makes the differences not only changing production mode of films but also meeting style to the audience. DVD and VoD (video on demand) systems varies vieweing platforms of consumer. Documentary films which can’t find the chance to be released in movie theatres have the opportunity of meeting the audience through web sites here after. So having a film (watching or purchasing a film) through internet carries documentary beyond nation –state borders.In this notice, documentary film’s usage of web based systems as an alternative distribution and release opportunity is going to be argued .This system’s features such as streaming, VoD, DVD sales, information sharing will be evaluated too. Also whether this tendency in the world will be an alternative or not in documentary production and distribution in Turkey is going to be interrogated.
Open Access
Çağdaş Mimari Yapılarda Seramik Panolar Ve Yıldız Teknik Üniversitesi Kongre Ve Kültür Merkezi Uygulaması
(The Turkish Online Journal of Design Art and Communication, 2014-10) Gül, Saliha Nesli; Özkeçeci, İlhan; Alacalı, Hakan; TR125778; TR9911; TR121257
Ceramic panels which are produced for decorative purposes, constitute an integral part of architectural design. The use of ceramic in architectural buildings which can be dated back to the Seljuks period in Turkey, especially the productions of ceramics after 1950 go on until today with modernist approaches. Ceramic panel practices mostly take place in the inner and outer surfaces of cultural centres, hotels, company, religious and social buildings and structures. In this article, samples in contemporary architecture of ceramic panel practices are examined in detail including composition designs and surface patterns of ceramic panels. As in the category of modern ceramic practices, artworks of Jale Yilmabasar, Fureya Koral, Sadi Diren, Beril Anilanmert, Mustafa Tuncalp and Bedri Rahmi Eyuboglu are analyzed in terms of aesthetics. In this study, by analyzing the examined ceramic panels practices, ceramic panel practices in YTU Congress and Culture Centre is produced in a modernist style, reflecting the original methods including the aesthetic and design process of the practices is evaluated.
Open Access
Çalışır Fakat Kullanılamayacak Durumdakı Nesneler Üzerine Kültürel Ve Politik Bağlamda Diyalektik Bir Deneme
(The Turkish Online Journal of Design Art and Communication, 2015-07) Arayıcı, Osman; TR138021
When the location is taken as object of consumer society , consumption is not only an element of the passive, but also aesthetic and ethical decisive factor in the society to which it belongs as an element, because of this reason ,it can be located both in both brackets and in the poem means in the cultural and political level. Elitist approach is away in the conception of space from ornamental and display of all types which no practical function , While the application of modern Turkey completely worthless, Academic and critic of media criticism and have a highly developed class is a theoretical ground so ironic. Almost no practical function is not completely imitation, who have never been without, without allowing any to be found, When the carrying value of the axis, the object poses a major problem to refrain from even been the object of economic and cultural indicators as second or lower short on the debate as to whether, even if you need to focus. It can be criticized in the cultural context of such decorations and , or as the truth or falsity of political memorabilia placing the action in a manner that appeals open to discussion depending on the observer. Such exhibits an attitude of today's consumer society all their openings or implied ideology, promote and unfortunately is an attitude that puts the discussion. The venue has reached saturation aesthetically cultural or a narrower frame showing great force resistance also such a consumption experience, rural town besieged city to seize the life of the city and urbanity in on all cultural and political attitudes of an undefined culture as to what the result of castration is also associated .
Open Access
Çevresel Faktörlerin Mekan Kalitesi Ve İnsan Sağlığına Etkileri
(2018-01) Kutlu, Rana; 59581
Yapma çevre insan sağlığını farklı şekillerde etkilemektedir. Tasarımın stres yaratan potansiyele sahip olması, tasarımcıların sağlıklı çevrelerin oluşturulmasında daha bilinçli ve sorumlu davranmaları gerekliliğini beraberinde getirmektedir. Yapma çevrede konfor koşullarının kullanıcı memnuniyeti açısından gerçekleştirilmesi mekanın niteliği yani kalitesi açısından son derece önemlidir. Yapma çevrenin; planlama, gürültü, iç hava kalitesi, aydınlatma-renk karakteristiklerinin zihinsel (mental) olarak insan sağlığına etkileri olmakla birlikte; tüm bu etkenler kişinin psikososyal süreçteki iletişim becerilerini ve davranışlarını da etkileyerek kişisel kontrol, sosyalleşme açılarından zihinsel (mental) sağlık üzerinde etkili olabilmektedir. İnsanoğlu zamanının çoğunu kapalı yapma çevrelerde yani fiziki mekan içerisinde geçirmektedir. Bu nedenledir ki mekan tasarımında; planlama, akustik, iç hava koşulları, aydınlatma-renk faktörlerinin insanların duygu ve davranışları; fiziksel, psikolojik ve zihinsel (mental) sağlığı üzerindeki etkilerinin araştırılması büyük önem arz etmektedir. Bu çalışma; planlama, akustik, iç hava koşulları, aydınlatma-renk olarak kategorize edilen bu dört çevresel faktörün mekan kalitesi ve insan sağlığını nasıl etkilediği üzerine kapsamlı literatür araştırmasına dayanan bir derleme çalışmasıdır.
Open Access
Dergi Reklamlarında Spor Ünlüsü Kullanımı: GQ Türkiye Örneği
(The Turkish Online Journal of Design Art and Communication, 2016-04) Katırcı, Hakan; Yüce, Arif; TR38588; TR120779
Using celebrities in magazine ads is a popular advertising technique around the world. The purpose of this paper is to analyse sport celebrity endorsements in GQ Turkey. A content analysis approach is used to analyse ads. The findings showed that sport celebrity endorsements are use 3,29% ratio in all ads. However any woman sport celebrity endorsement is used. Generally the football players are used in sport celebrity endorsements.
Open Access
Dijital Çağ Ve Bireyin İdeolojik Aygıtları
(The Turkish Online Journal of Design, Art and Communication, 2012-10) Kaplan, Kenan; Ertürk, Elif
The new period that has been called as “Digital Age”, while it is expressing a presure of an hegomonic age by determining most of the social rules by media, on the other hand, that “digital age” shows us a new social transformation by the help of being able to have cheap and useful technologic tools for individuals. Using the tecnology in this way makes for these new type of individuals possible to build his/her own personal envoirment with the new rules for a new community.The Authority is used to turn the individuals into its own silent obeydiences, one can say “Isolated İndividuals”, nevertheless at the same time this “isolated individuals” are used to be in a stiuation trying to gain his own importance in the community and he is trying to make his voice loud against to the Authority by using the technologic tools and equipments. This article, from the aspect of the isolated individual, is going to question the possiblities to change the conditions into his advantage against to this over determiation of the digital age.
Open Access
Dijital Evrende Mimesisi Yeniden Düşünmek; Avatar Filmi
(The Turkish Online Journal of Design Art and Communication, 2012-04) İğneci Süzen, Rana; TR128145
Cinema, with its unique way of expression, states a wide range area of capabilities. This is a “narrative” form that conveys a strong sense and discourse which includes its own unique codes and techniques. Even if this narrative form houses infinite contingencies, basically, it is based on showing and performing. While the Modernist or the Avant-garde cinemas, which are experiencing the modern narrative techniques, are on the other side of these narrational contingencies, the Classical Cinema has always managed to protect its ties with the mimesis concept which exists since Aristotle thanks to its practices on generally used forms of dramatic narration which are showing and performing. Mimesis, accordingly, states the form in which the narrator is excluded and in which the events are re-fictioned and relived in a present time. Here, the context of making the events ‘lived’ without a mediator, establishes a virtual reality which is over the feelings of “katharsis” and “identification” with the application of digital 3D effects in the cinema of today. This study argues how the “mimesis” concept is evolutionized by the digital capabilities of the cinema or what this new form has added to the narrative capabilities of the cinema. Accordingly, the 3D movie Avatar directed by James Cameron will be analysed in accordance in the cinematic narrative forms.
Open Access
Dijital İmaj: “Kendi”nin Simulasyonu mu Olmayana Ergi mi?
(The Turkish Online Journal of Design Art and Communication, 2012-10) Güngör, Zeynep; TR29985
Apparel is the primary material that a person consulted while creating and identity which is not only who actually he is, but also who he wants to be. In his social life or working life, people dress for impressing others because of mmany effective reasons, or pretending someone else or just to get what he wants. Thus he tells something about himself and over these images the society relates the look with his life-style. Basically, fashion refreshes itself for this deceptions. Human being is able to cover himself in any surroundings even he is most visible in. So, he is influenced by what, in a virtual world where is the most available atmosphere to hide “self”? While he is creating his digital identity called avatar, does he follow his own example or draws a sample of the simulation of a person he wants to be? In this case, it’s studied that; what criterions the gamers take in their costume and image selections during the creation of their visual characters and also this consciousness or underconsciousness is being understood by other gamers in the digital games like The Sims, The Sims Social, Second Life by questing the gamers in several ages, occupations and genders. Finally, it’s been highlighted the importance of apparel in the process of creating a digital ID.
Open Access
Dijital Ortamda Marka İletişimi: Tekstil Sektöründe Moda Bloglarının Tüketici Üzerindeki Etkisi
(The Turkish Online Journal of Design, Art and Communication, 2012-07) Yengin - Ataman, Didem; Sağıroğlu, Yakup
Information and communication technologies are developing and changing with each passing day. All these changes have a great impact on society's life style. With the ripple effect of internet usage people get advantages about money and time saving. Therefore, individuals take a place on digital media. On the other hand, brands aware of this change and tend to blogs. This is an effective way for brands to liaise with their customer base. They can inform their customers about specific products and business community. Also, blogs are forcible about networking to increase their sales. Furthermore, many people will be heaped together by digital media.Therefore, this exposes to get different ideas and digital media merge into "a digital commumication society". Besides these, it has an important effects for brands to create customer loyalty and customer sense .Customers can think and commit their thoughts to writing. Consequently, this is a supportive way for managements to influence their customers. İn this context, survey will be applied on sample group to analyze fashion blogs' effects on their customers. Research results will be apprised on the basis of " brand loyalty".
Open Access
Dijitalleşme Ve Türk Sineması
(The Turkish Online Journal of Design, Art and Communication, 2012-04) Ormanlı, Okan; TR108048
Until the 1990’s Turkish cinema was considered as a less developed and insufficient cinema in terms of technology. With the rise of private TV channels, the advances in the advertising industry and with the sponsorships and funds of local and foreign foundations, Turkish cinema was able to use the latest technology in the field of cinema. In this context the technical equipments which were used in western cinema were put in to use in the Turkish cinema and with this oppurtunity, even special effects were applied in some big budget movies. Changes in the classical production style led to changes in distribution and viewership trends. This change caused a discussion about how to deal with the old and how to adapt to the new. Now, there is an environment in the cinema industry where analogue technology has nearly completely been replaced by digital technology. Some filmmakers suggest that digital tehnology has led to the democratisation of the Turkish cinema, whereas some cinema critics believe that due to the cheapness of this technology has led to an increase in interest in the film industry and made people believe that anyone could be a filmmaker. The aim of this study is to evaluate the effects of digitalisation in Turkish cinema in terms of production, distribution and spectatorship.
Open Access
Dijitalleşmenin Kentsel Kimlik Bağlamında Çevresel Grafik Tasarıma Etkisi: Led Tabela Örneği
(The Turkish Online Journal of Design Art and Communication, 2015-01) Akdağ Satır, Dide; TR107202
Cities are the places where changes in all platforms of cultural processes, political life and economical structure in the 21st century are the most intense. With the number of people heading to cities and the corresponding formation of urban space according to the ideological structure of consumer society, the consumption has increased and accordingly changes have begun in advertising and promoting services. In the process of globalization, as a result of digitalisation created by change and formation in technology, it is seen that in the city, which is the base of everything about human, identity, design and visual pollution problems have arisen. One of the elements of this visual pollution during the formation in city is LED boards. In this context, the process and the role of the presence of LED boards is studied argumentatively, with examples in the frame of graphic design, a sensible approach to daily life is aimed to achieve. Having an important place in the life of an urban resident, LED boards with their increasing number is determined to have some problematic figural issues on the colour they include, typography, font characteristics and word space considering their size on the shops and sidings, their positions, and their aggregation, sequence and their evaluation of hierarchal system. Concordantly, some analysis has been performed on pragmatic size of LED boards and some solutions have been intended to put forth. Again, in this part, while different disciplines have been blended, Urban study has been carried out with the graphic design discipline perspective.
Open Access
“Dilinizden Utanmayın” Reklam Kampanyasının Göstergebilimsel Açıdan Çözümlemesi
(The Turkish Online Journal Of Design Art And Communication, 2011) Küçükerdoğan, Rengin; TR8718
İnsan konuşan ve düşünen bir varlık olarak, bir başka deyişle doğası gereği duygu ve düşüncelerine dil aracılığıyla aktarır. Bu durumda kullanılan dil ve kullanım biçimi ne kadar etkiliyse kurulan iletişim de o denli güçlü ve etkili olacaktır hiç kuşkusuz. Dildeki herhangi bir bozukluk ya da düzensizlik iletişim engelleyerek, belki de ulusu ve halkı onarılmaz yaralar ve açmazlara sürükleyecektir. Bunun nedeni, “küçük bir köy” e dönüşen dünyamızda, çeşitli dış etkenler sonucunda birçok yabancı ögenin her dilde hemen hemen, girerek yerleşmesidir. İşte bu bağlamda, hiçbir dil tümüyle arı, temiz ve yalnız kendi öz kaynağından gelen ögelerle dolu değildir. Ulusların birbiriyle kültürel, toplumsal, siyasal ve sanatsal düzlemlerdeki alışverişleri ve etkileşimleri, dile giren bu yabancı ögelerin ayırdına varılmaksızın, kimileyin bilinçsizce o ulusun insanları tarafından benimsenir ve kullanılagelir. Toplum, bu ögelerin anadillerinde etkili olmaya başladığını anlamaz. Bu noktadan yola çıkarak çalışmada; Reklam Yaratıcıları Derneği’nin “Dilinizden Utanmayın” reklam kampanyasının çözümlemesi yapılarak iletilerde halkın ve reklamcıların türkçe konusunda dikkatlerinin hangi gösregelerden yararlanılarak çekildiği üzerinde durulmaya çalışılmaktadır. Benimsenen göstergebilim temelli çözümleme yöntemi ile öncelikle kampanya görsellerinde en belirgin olanları ele alınacaktır. Ancak görsel metnin ve anlamlandırma boyutunun daha ayrıntılı incelenmesi amacıyla hem görsel hem de dilsel göstergeler edimsel, anlambilimsel ve sözlükbilimsel düzlemler göz önünde bulundurularak ele alınacaktır.