Publication: Dergi Reklamlarında Spor Ünlüsü Kullanımı: GQ Türkiye Örneği
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Date
2016-04
KU Authors
Authors
Katırcı, Hakan
Yüce, Arif
Advisor
Journal Title
Journal ISSN
Volume Title
Type
Article
Publisher
The Turkish Online Journal of Design Art and Communication
Abstract
Using celebrities in magazine ads is a popular advertising technique around the world. The purpose of
this paper is to analyse sport celebrity endorsements in GQ Turkey. A content analysis approach is
used to analyse ads. The findings showed that sport celebrity endorsements are use 3,29% ratio in all
ads. However any woman sport celebrity endorsement is used. Generally the football players are used
in sport celebrity endorsements.
Description
Keywords
Dergi, Reklam, Ünlü, Dergi Reklamı, Spor Ünlüsü, Magazine, Advertisement, Celebrity, Magazine Advertisement, Sport Celebrity