Publication: Dergi Reklamlarında Spor Ünlüsü Kullanımı: GQ Türkiye Örneği
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Katırcı, Hakan
Yüce, Arif
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Abstract
Using celebrities in magazine ads is a popular advertising technique around the world. The purpose of
this paper is to analyse sport celebrity endorsements in GQ Turkey. A content analysis approach is
used to analyse ads. The findings showed that sport celebrity endorsements are use 3,29% ratio in all
ads. However any woman sport celebrity endorsement is used. Generally the football players are used
in sport celebrity endorsements.
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Dergi , Reklam , Ünlü , Dergi Reklamı , Spor Ünlüsü , Magazine , Advertisement , Celebrity , Magazine Advertisement , Sport Celebrity
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Endorsement
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18
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85
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Scholar'da Ara ↗ Bu yayında DOI yok — Altmetric/Dimensions/PlumX/BIP! rozetleri DOI gerektirir.