TOJDAC / The Turkish Online Journal of Design Art and Communication

Permanent URI for this communityhttps://hdl.handle.net/11413/1014

Browse

Now showing 1 - 20 of 263

Open Access
18.Yy. Osmanlı Dönemini Konu Alan Epik Film Anlatısının Karakter Ve Mekan Tasarımında Minyatür Sanatının İşlevi: Levni’Nin Kebir Musavver Silsilename İsimli Eserindeki Dört Padişah Portresinin Epik Tasarım Özellikleri
(The Turkish Online Journal of Design Art and Communication, 2015-01) Yakut, İnci; TR156391
The aim of this study is to demonstrate the place of miniature art in making character and space design of 18th century Ottoman period Epic Film Narrative. It has been examined contributions of miniature art in making character and space design for epic film in this study. It has been applied social semiotics technics on four Sultan portrait showing character and space in integration selected from Kebir Musavver Silsilename by Levni. It is important to express the weavings and ornaments of clothing and accessory of Sultans and weaving and ornaments of interior in the space in portrait miniatures . Using the features of epic design in miniatrures will increase reality in epic film design. To examine character and space design of Art areas (miniature, literary texts e.t.c.) including epic narrative in the research phase for Scenerio is indicator of the requirement interaction between the arts. To provide with the interaction between the arts for getting epic reality is necessary arts literacy relating visual and written art areas having epic narrative.
Open Access
1990 Sonrası Türkiye Sinemasında Yaşlılık Temsilleri
(The Turkish Online Journal of Design Art and Communication, 2016-01) Ertaylan, Arzu
Taken as a natural biological process, the phenomenon of old age as a sub-branch of medical science has gradually gained a sociological dimension due to the significance it gained with the increase in old age population in the world; and in a short time it has been positioned as an interdisciplinary field called gerontology (aging and the science of aging). The sociological dimension of the phenomenon of old age involves the position of the old aged in the given system and other factors such as socioeconomic and sociocultural conditions that determine this position; and these factors constitute the reflection of the current policies. From this point of view, an evaluation concerning the phenomenon of old age or the current position of the old aged in Turkey, where lives a society with traditional roots cannot be considered independent from the modernisation process and the distinctive sociocultural and socioeconomic conditions of this process. The position concerning the old aged is thought to be shifting to a new ‘other’ in contemporary societies, especially in the western countries. In this respect, it is possible to predict that this ‘othering’ process will eventually start in traditional societies as well. The reflection of this process in cinema seems interesting in terms of representations of the phenomenon of old age in cinema. In this study, the representations of the phenomenon of old age will be examined in terms of socio-political and sociocultural reflections of the modernisation process. In this regard, several variables will be questioned, such as how the phenomenon of old age is represented in the Turkish cinema after 1990; whether this representation contributes to building a new ‘other’; whether an alternative representation is presented instead of reproducing the prevailing perception of old age. The study will be based on the qualitative content analysis of the selected films that will be analysed in terms of above mentioned questions and will be interpreted with a critical point of view through a sociological perspective.
Open Access
360 Derece Panoramik Görüntü Veren Sanal Müzelerin Grafik Tasarım Açısından İncelenmesi
(The Turkish Online Journal of Design Art and Communication, 2015-10) Kalıncı, Elif
This research is a descriptive study and based on scanning model. The very basic aim of this investigation is to thinking in the training mission analysing of virtual museum which is an located within the Ministry of Culture and Tourism and provides 360 degree panoramic image in terms of graphich design. In accordance with this chief objective, the 3-point Likert type scale was formed and utilized for gathering data in conformity with subobjectives. Assestment scale comprise 26 questions about graphic design and functionality related to subobjectives. The sample of research consists Amasya, Anatolian Civilization and Isparta virtual museum which are an located within the Ministry of Culture And Tourism‘s official web site and provides 360 degree panoramic image were selected by means of purposeful sampling.The study group of this investigation is formed by 60 experts such as lecturers and experts work in the industry. Supervision of the experts benefited in order to verify the content validity of the scale. In the analysis of reliability, interior consistency Cronbach Alpha coefficient was used. In order to analyze the data SPSS software was used and the frequency and percentage values calculated were tabulated and interpreted according to the findings obtained. As a result of findings obtained; it is concluded that the virtual museums have some problems about basic graphic design such as lack integrity between colour and virtuality, non-hierarchical order between elements and don’t have a uniqe desing because of the reasons that some parts of visual museums being revised again. The functionality buttons are not usefull as they ment to be. Also 360 degree panoromic images lack resolution and inefficieny of the zoom range make difficult to get closer look to the pieces. The all design elements such as image, color and typography which are used in virtual museums are supposed be interrelated ,synchronized and be planned according to this design philosophy.
Open Access
A Cinematic Narration Of The Great Depression: Recalling John Ford’s The Grapes Of Wrath
(The Turkish Online Journal of Design Art and Communication, 2014-01) Yılmazok, Levent; TR42255
John Steinbeck’s novel The Grapes of Wrath, published in 1939, depicts the poverty of 1930s America during the “Great Depression” through the tragedy of the Joad family, who lost their home and land in Oklahoma and have to drive to California in the hope of finding employment and plenty like many other farmers. The novel was adapted for the cinema the same year and directed by John Ford. Proving welcome in cinema circles and taking its place as a master work in film history, it was one of the few films with radical political connotations hitherto produced by Hollywood. Nevertheless, this cinematic version of the Great Depression narrative has not escaped criticisms, which have been aimed chiefly at aspects of its content that diverge from its parent work. Compared with the novel, the film has been considered more conservative and optimistic, on the grounds that, although the novel emphasizes the class conflict and portrays the Joads as only one of the many suffering families, the film exerts a redundant focus on the family and commends family values: divergences considered to be supported by the visual style of the film. In this article, while recalling Ford’s The Grapes of Wrath, I revisit the above-mentioned criticisms and reassess them in relation to the parenting novel. In doing so, this article also aims to evoke the ongoing economic recession that influences the masses all over the world and the recurrent, unchanging and inevitable outcomes that such crises of capitalism bring for its victims.
Open Access
A Free Insight About Using Smartness Law In Internal And External Architecture
(The Turkish Online Journal of Design Art and Communication, 2016-04) Ghaleh Golab, Maryam; Dabagh, Amir Masoud
In every science we confront with several branches and trends. As if we have seen fragmentation of every subject best way of examining it. Although initially dividing each subject into its elements is very effective to understand it but finally to exploiting it practically and functionally again we have to go to its whole. And traditional medicines and thousands of other models to reach internal calm of human while every one can build this calm with his/her internal architect.
Open Access
A General Outlook of Conjugal Union And Marriege In Turkey In The Context Of Popular Culture New Media
(The Turkish Online Journal of Design Art and Communication, 2011-07) Yıldız, Öykü Ezgi; Denençli, Ceyda; Deneçli, Sevda; TR40329
In our time, in which social lifeturnes spiritual values into a market, local standards of judgement, human relations and conjugal union has been influenced by this change, also. In our time, conjugal union, which is still seen as a taboo in Turkish society, has become a market with the influence of popular culture. Conjugal union, which has the characteristics of a social institution in our ime, benefits from the opportunities of technology in direct proportion to globalization and new technological developments, while trying to preserve its traditional features at the same time. In this transformation process, various media organs, socialization agents on media tools such as marriage websites play a significant role. In this study, the process of how conjugal union, which is shaped by the direct influence of popular culture, goes through a change in the direction of global market mentality will be discussed and a research will be made on the basis of social media agents.
Open Access
A New Film Language: “Amateur Video”
(The Turkish Online Journal of Design Art and Communication, 2012-04) Künüçen, Hale; Olguntürk, Kağan; TR3486; TR161573
Film making has been a very expensive hobby for ameteurs from the day it was discovered. Also it has not been taken as a professional tool for years. Especially after Griffth’s approaches on camera movements, camera angles, framing techniques such as medium shot or close-up. The quality level of filmmaking between amateurs and professionals has been highly spread. Today, by the help of new technologies these two fields got closer. Now we can make near-professional films by using amateur equipments; we can edit them at our home computer, we can even prepare some music at home by using the help of some softwares. Also we can freely share it by using websites such as Youtube, Vimeo or some others. So for amateurs its not only easy and cheap to produce a film but also it is easy and cheap to distribute it. The number of amateur movies produced today are much more then professional movies. The enormous number of amateur productions also affected the audience and created “a new way” of story telling like shaked camera movements, deficient lighting, grainy look. This way of story telling first was discomforting and disorienting for the audience, but later they got used to it. This also affected the professionals: lots of production firms started to make professional films which used ‘amateur way’ of story telling. This study intends to discuss this new way of telling a story and implications associated with this new approach. The discussion will focus on three selected professional films using this new approach, namely “District 9” (2009), “Cloverfield” (2008) and “Paranormal Activity” (2007). These films use jump-cuts, deficient lighting and grainy pictures, contrasting strongly with traditional way of story telling. Thus, the study will explore the important points of using editing applications, lighting, image composition and camera movements with their relationship to the existing cinematography, trying to find an explanation to this new perception of reality in digitalization.
Open Access
A Study On The Decorations Of Ilkhani Era: A Case Study Of Dome Of Soltaniyeh
(The Turkish Online Journal of Design Art and Communication, 2016-07) Sobouti, Hooman; Ghasemi, Ali
The Mongols, in the late sixth and early seventh century AH, invaded their surrounding territories and occupied large parts of the civilized world at that time, constituting the largest contiguous empire in human history in terms of land area. The Mongols' devastating attack on Iran took place in the early seventh century AH and resulted in the loss of many of our cultural heritage. Mongol rule and creation of Ilkhani family in Iran and Central Asia as well as the acceptance of Islam at the end of their rule and also the use of Iranian artists and arts would end in flourishing of architecture and its affiliates. Undoubtedly one of the most important surviving monuments of that period is the Dome of Soltaniyeh decorated by unmatched paintings on plaster, tiling, lattice brickwork, plaster and brick Mogharnas, plasters on fabric and inscriptions embellished with Quranic verses and traditional content. The current study which is a analytical/descriptive study, aimed at investigation of decorations of Ilkhaniera and its unmatched masterpiece of the Dome of Soltaniyieh.
Open Access
A Theoretical Framework For The Evaluation Of Virtual Reality Technologies Prior To Use: A Biological Evolutionary Approach Based On A Modified Media Naturalness Theory
(The Turkish Online Journal of Design Art and Communication, 2016-04) Yumurtacı, Onur; TR57227
The rapid development of information and communication technologies has opened a whole new realm of applications for these technologies. One such application is the development of virtual reality, which aspires to immerse the user within the system such that they feel more “present” within the portrayed virtual plane of existence than within their true reality. Many studies have developed a variety of approaches and methods on measuring immersion and presence in these systems, yet few have addressed the underlying technology for what it really is – namely communication technology – and evaluated the technology’s potential for immersion and presence before exposing the user to the virtual experience. Part of the issue lies in the difficulty in quantifying arguably subjective experiences such as immersion and presence. This study examines the existing literature on the definition and evaluation of immersion, presence, and virtual reality technologies, and aims to provide a theoretical framework through which virtual reality technology may be evaluated based on the human biological apparatus it appeals to. The framework is constructed on a modified version of the Media Naturalness Theory, which was selected as a basis due to the evolutionary support it provides in explaining our communication preferences. The framework may then be utilized to analyze prospective technologies for their potential to provide immersive experiences and incite presence in the users before any exposure or use has taken place, possibly providing further validity to any findings of post-exposure studies (such as with questionnaires so ubiquitous in the literature of the field).
Open Access
A Video Projection Mapping Conceptual Design And Application: Yekpare
(The Turkish Online Journal Of Design Art And Communication, 2011-07) Ekim, Berna
Can recent developments in video projection techniques aid us in finding new ways of expressing our creativity and creative audio-visual works on a new surface other than the screen? Video Mapping is one of the newest video projection techniques that are used to turn almost any surface into a dynamic video display. The aim of video mapping is to create a physical illusion of images by combining audio-visual elements. Most of the mapping projects are used in fashion shows, corporate events, concerts and theatrical performances. Lately a new trend of video mapping system is being used on architectural and historical structures, buildings and displayed in public spaces to reach a wider audience. This paper will focus on 3 aspects of video mapping and its application; 1) the technical aspects of video mapping and its tools. 2) the conceptual development of the project YEKPARE and the application of video mapping on Haydarpasa Terminal within the Istanbul 2010 European Capital of Culture events. 3) the feedback from the audiences who have experienced the performance and the effects of video mapping.
Open Access
Advergaming ve Marka İlişkisi
(The Turkish Online Journal of Design Art and Communication, 2013-01) Ilgın, Hicran Özlem
In 1994, internet advertising which is emerged by the telecommunication company AT & T by giving out a banner advertisement to an internet magazine called “HotWired”; with the development of information technology today and effective presence of the new media which is one of the content of the concept of "advergaming" surrounding every moment of our lives, has reached a different dimension. At the beginning, we find applications of advergame in the form of simple games designed for product advertising as they create a positive impact on the target audience in a short time, with their lower costs and the capabilities of creating brand awareness with their entertaining features and their data bank sources, they attract the attention of brands. In this context, the main area of the study is the concept of new media, the internet advertising, and as a result, the emergence of the concept of advergaming and its innovations for the world of brands will be discussed.
Open Access
Ağ Toplumunda Sosyalleşme ve Yabancılaşma
(The Turkish Online Journal of Design Art and Communication, 2014-01) Karagülle, Ayşegül Elif; Çaycı, Berk; TR111939; TR14154
Deployment of internet to billions of people in the last decade; use of networking in all fields of life; it’s all occur with the convergence of Internet and mobile communications (Castells, 2007: 246).Within this period, increasing of social networks’ popularity, performing of all kinds of communication via networking, a new process of socialization. These developments have affected individuals relations, communications, process of socialization, individuals of life style and interaction with the environment. Each technology are occured social transformation on societies. Especially communication technologies inflict transformations on habits, cultures, business lives, education systems of societies. Lifestyles which ensue with modernization, cause disappear of traditional social order. Transformations brought about by modernity have been more effective than the other (Giddens, 2012; s. 12). Breaking traditional communication ways and communicating on social networks, brings social alienation and loneliness. With the diffusion of social communication; individuals can’t find time for face to face communication. According to David Harvey; with the development of communication technologies and means of transport, obstacles to globalization are eliminated. In this way, communication is provided instantly, owing to lose time and space’s importance. This situation causes time-space compression. Individual’s communication with their environment and with the world, occurs via information technologies. Depending on these developments; habits, thoughts, feelings have been changed and concepts have ensued which are referred to virtual life, virtual behavior and virtual culture. In this context, individuals are driven to loneliness because of the changings in their social life. This situation leads them to the process of alienation and loneliness. As long as social networks don’t replace face to face communicatin,it can enrich individuals’ social life. However, when social communication takes place of face to face communication, virtual environment and virtual communication have occured. Social networks, as a new social environment is considered to be the most appropriate places for modern societies. Socialization via social networks is going to discussed in context of the relationship between technology and society. At the same time, in this article will be emphasized on being passive in the face of technology.
Open Access
Airport Development Impact On The Sustainable Development Of The National Tourism Industry
(The Turkish Online Journal of Design Art and Communication, 2016-07) Alaeerad, Elham; Khoshnood, Mohsen
With the development of transportation industry especially in air transportation and the increase in the number of inland and outland journeys, tourism has gradually taken a new form and nowadays it is a lucrative and infinite industry. Tourism as a stable economical source with high financial turnover is considered to be an important economical source especially in developed and powerful countries and is specifically considered as an important topic to achieve economic development in underdevelopment countries. Developing state of any community is also apparent from its ability in international communication. Among these, airports can be mentioned as one of the most important gates of communication, the development of which can be considered as a major step in improving development of a country. In this article we are trying to not only present correct definitions of tourism and sustainable development, and explain features, capabilities and deficiencies in the aviation industry and provide suitable planning and strategies, but also to improve tourism and consequently increase national income.
Open Access
Analytical Review Of The Value Engineering Methodologies And Selecting Superior Methodology Based On Topsis Multi-Criteria Decision
(The Turkish Online Journal of Design Art and Communicationt, 2016-08) Asgari, Saeed
Value engineering is one of the management tools which has been used in recent decades and is defined as a set of systematic techniques, based on creativity and teamwork to solve problems that are applied to reduce costs and performance improvements and quality of the project, products and processes. The application of this tool is preferable to manage the minds of experts in order to create Brainstorm and valuable ideas and provides creativity in order to modify the system. Generally, value engineering includes ancillary advantages such as the creation of synergy in the organization, improve communication between design factors, take advantage of applicable ideas in similar projects, increase teamwork spirit within the organization, trading beneficial factors functionalist design thinking and promote creative thinking and deconstructing in addition to its original benefits including improving design quality and reduce costs. Although the engineering value are provided about fifty years ago in developed countries, to analyze the performance of a product or service and provide an acceptable option with the lowest cost and used in various projects, but in our country only in recent years the importance of this subject is addressed and the first steps have been taken for its application. Also noteworthy based on studies in this context, it can be concluded that according to the modern methods of value engineering in comparison with previous methods, value engineering positions at top management levels are placed and encircles all a system of senior executives and clerks. In this study at first, value engineering definition is reviewed from the perspective of institution and various researchers and finally by adopting a comparative evaluation between different methodologies based on expert opinion and industry experts, the most appropriate methodology will be introduced to use in projects within the country through applying multi-criteria decision making on TOPSIS method.
Open Access
Animasyon Sinemasına Ekoeleştirel Yaklaşım: “Wall-E” Filminin İncelenmesi
(The Turkish Online Journal of Design Art and Communication, 2015-01) Güngör, Arif Can; TR31693
Our century is an age of science and technology. At the same time, degradation of ecological balance and environmental pollution problems are in a parallel course against scientific and technological development. This constantly produces to new paradigms in issues about technology and degradation of ecological balance. Human, disrupts ecological balance, puts into words the existing results and/or eventuality of this degradation with narratives and can also provides solutions. In this context, the animation film “Wall-E” was investigated in the article how put forward in the reasons and results of degraded ecological balance. In the research, approach of the film that criticizes environmental pollution in the world was tackled with an ecocritical paradigm. One of the most admired animation film in the recent Wall-E was observed from first day to present in the article. Environmental problems are introduced can be listed like this: what critics are mentioned, whether have a view to greenwashing or not are examined with the analysis of discourse from the topics or not; “Shallow Ecology of the Consumer Society”, “Adam and Eva”, “Axiom from Utopia to Dystopia”, “Conflict of Human-Machine and New Materialism”. Althouhg Wall-E criticized to capitalism and consumer society and was a product of it, seems problematic about making a deep ecological perspective.
Open Access
Art In The World Wide Web (Investigation On Two Interactive Artworks Of Mark Napier)
(The Turkish Online Journal of Design Art and Communication, 2016-07) Saberian, Farinaz
Today, alienation of the art and technology has come to an end and inevitable movement of the world toward digital culture has also affected the art. In the current study, two internet-based artworks created by Mark Napier, the contemporary American artist and one of the pioneers of Internet art in the U.S., were selected and analyzed. The main point of the study is investigating the role of audience and its interaction with his artworks, as well the effect of technology in the process of artistic creativity. By presenting his interactive art project on the Internet, Mark Napier has gone beyond the domain of exhibitions and museums and has utilized modern technology to make contact with the audience. In his artworks, audience is the inseparable component of the work and the process of creation finds more importance than the prototype and final outcome. In the creation process, the importance of active participation of the audience and artist’s consideration for cultural, political and social issues can be observed.
Open Access
Attitudes Of Generation Y Towards Luxury Products And Youth-Led Change In Luxury Consumption Behaviour
(The Turkish Online Journal of Design Art and Communication, 2016-07) Yazıcı, Belgin; TR112730
To many people luxury products were once considered hard to access and a privilege to use. Luxury used to mean a product or service only accessible by a small group of people, a product or service that was scarce (Nueno & Quelceh, 1998). However, luxury products have now become more affordable to more consumers, especially for consumers from the middle class who access more money than ever before (Hauck & Stanforth, 2007) and therefore luxury brands have the chance to flourish and establish their reputation worldwide. In order to do so, they must truly understand their consumers – and recognise how they are changing. Besides the drivers of their decisions, the purchasing behaviors of consumers are evolving. Consumers prefer to be engaged with digital channels in terms of their buying processes. Generation Y has a tremendous impact of the world economy because of the number of its representatives and increasing purchasing power, so it has been transforming into the biggest consumer segment throughout history. As a result of this, Generation Y attracts the attention of many scientific fields from psychology to economics. The main question is what makes this generation so unique both as a research topic for scientific studies and a marketing challenge. Young adults who were born between 1980 and 1990 are considered to be Generation Y and this generation has ended up to become the largest part of global consumer market and it has become an undeniable fact for luxury brands that their motivations and attitudes have to taken into consideration in the process of developing products. The brands need to communicate with the representatives of Generation Y effectively. The aim of this article is to examine Generation Ys’ attitudes, i.e. their beliefs, feelings and purchase intentions towards luxury products and the meanings of the word “luxury” to young people, reasons for buying luxury products, and, on a small scale, young adults’ luxury brand awareness and brand loyalty. In addition, this study aims at not only examining Generation Y customers’ luxury purchasing behaviour but also helping organizations understand such customers’ needs and wants. It is widely acknowledged that understanding consumer behavior is the key to be successful in business and this youth- led change in luxury consumption behavior should not be underestimated to be able to attract the attention of the future powerhouse of the global economy.
Open Access
Basılı Mizahtan Paylaşılan Mizaha Doğru Dönüşüm: İnternette Mizah
(The Turkish Online Journal of Design Art and Communication, 2015-01) Karahisar, Tüba; TR180354
Humour was always present in the Turkish culture both in verbal and printed form. For example, Nasreddin Hodja, Karagöz and Hacivat were the greatest representatives of the oral tradition, whereas Nef'i, Nabi, Poet Esref, Neyzen Tevfik were the masters of satire. Humour has been the savior of the people in troubled times during the Ottoman Empire period and after the establishment of the Republic. Humour is one of the important criteria to understand the political and economic ups and downs of the society. Although there are attempts to suppress illustrators from time to time since humour is seen as tool of domination by the governments, today, humour continues to be made and shared on the Internet and in the streets. Purpose of this study is to investigate the Turkish humour based on the historical periods and to reveal who makes the digital humour, reasons for the Z generation to prefer visual humour instead of printed humour and why captioned images are more appealing for the young people. A literature review was conducted for the study, and secondary sources were utilized for data collection (such as contemporary published humour magazines, the Internet pages and social media accounts of these humour magazines, humour related websites, social media pages of virtual humour characters and so on.).
Open Access
Bedensel Engellilerin Kamusal Alanda Ulaşılabilirliği: “Engelsiz Dünya” Mobil Uygulamasının Sosyal Sorumluluk Projesi Olarak İncelenmesi
(The Turkish Online Journal of Design Art and Communication, 2016-04) Kınar, Ömür
Çalışmada, Türkiye’de yaşayan bedensel engelli bireyin fiziksel çevreye ulaşılabilirliğinin temel hak ve özgürlüklerini tam olarak kullanabilmelerinin başta “Birleşmiş Milletler Engelli Hakları Sözleşmesi” olmak üzere, uluslararası insan hakları düzeninde kamusal alanda ulaşılabilirliğinin anlamı tartışılacak. Engellilerin, Türkiye’de yasal olarak fiziksel çevreye ulaşılabilirliğini sağlamaya ilişkin yasal düzenleme ve uygulamaların düzeyi aktarılacaktır. Türkiye’de kamusal alanda engellilerin temel ihtiyaçlarını karşılayabilecek ve sosyalleşmelerini sağlayabilecekleri fiziksel çevreye diğer bireyler gibi eşit ve ayrımcılığa uğramadan katılımını sağlamaya yardımcı olmak için tasarlanmış mobil cihaz uygulamalarından bahsedilecektir. Örneklem olarak, Türkiye Vodafone Vakfı’nın 2014 yılında oluşturduğu, “Engelsiz Dünya” mobil cihaz uygulamasının kullanılabilirliği, “sosyal sorumluluk” ve “engellik” başlıkları çerçevesinde incelenecektir. Örnekleme tekniklerinden ise; olasılığa dayalı olamayan tekniklerden kartopu örnekleme yöntemi kullanılacaktır. 1940’lı yıllardan itibaren ama özellikle 1990’lardan sonra gelişmekte olan ve 2000’li yıllardan günümüze şimdiki halini alan Engelli Haklarıyla paralel olarak teknolojik gelişmeler sayesinde engelllilere yardımcı olabilecek mobil cihaz uygulamalarının ülkemizde nasıl kullanıldığının değerlendirmesi yapılacaktır.
Open Access
Being Old And Being A Woman: A Research On The Age And Gender Relationship In The Award-Winning Actors And Actresses Of The Turkish Cinema
(The Turkish Online Journal of Design Art and Communication, 2014-04) Oktuğ Zengin, Melis; TR141357
According to the World Health Organization data, proportion of elderly individuals to total population is going to exceed that of children and youth in about 50 years. In the aging population, proportion of females is higher than the proportion of males. Researches show that women are to face numerous problems resulting from discriminatory practices based on age besides gender pattern in social and economic life. In this study, the discriminatory practices that the aging female population was exposed to in professional life were addressed within the cinema sector. Sample of the research consists of actors and actresses who have received awards in the branches of best actress, best actor, best supporting actress and best supporting actor in the longest-running film festival of Turkey, Antalya Golden Orange Film Festival, since the beginning of the festival. Receiving an award is an indicator of successful performance for cinema actors and actresses. In this context, the role of age and gender in professional careers of cinema actors and actresses was investigated by descriptive statistics method, on the basis of age distribution with respect to the gender of cinema actors and actresses who have received awards in best actress, best actor, best supporting actress and best supporting actor since the beginning of Antalya Golden Orange Film Festival.Results obtained from the study revealed similarities to researches related to actresses in the American Cinema which is a part of the literature. Research findings show that the mean age of award-winning actors is higher than the mean age of award-winning actresses in all the branches under consideration and that women receive awards at younger ages compared to men. In this context, it can be suggested that sexist approaches give rise to double jeopardy for actresses in advanced age and their professional careers are constricted in their old age.