İletişim Sanatları Bölümü / Department of Communication Arts
Permanent URI for this collectionhttps://hdl.handle.net/11413/6821
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Publication A General Outlook of Conjugal Union And Marriege In Turkey In The Context Of Popular Culture New Media(The Turkish Online Journal of Design Art and Communication, 2011-07) Yıldız, Öykü Ezgi; Denençli, Ceyda; Deneçli, Sevda; TR40329In our time, in which social lifeturnes spiritual values into a market, local standards of judgement, human relations and conjugal union has been influenced by this change, also. In our time, conjugal union, which is still seen as a taboo in Turkish society, has become a market with the influence of popular culture. Conjugal union, which has the characteristics of a social institution in our ime, benefits from the opportunities of technology in direct proportion to globalization and new technological developments, while trying to preserve its traditional features at the same time. In this transformation process, various media organs, socialization agents on media tools such as marriage websites play a significant role. In this study, the process of how conjugal union, which is shaped by the direct influence of popular culture, goes through a change in the direction of global market mentality will be discussed and a research will be made on the basis of social media agents.Publication An Analysis of Aestheticizing the Ugly and the Pornographic in Contemporary Art: Jan Saudek’s Approach to Photography(Babeş-Bolyai University, Cluj, Romania., 2015-05-28) Akova, Duygu Nazlı; 107425Publication Appropriation in the Art of Photography in Postmodern Age(University of Gdansk, Krakow, Poland, 2016-10-20) Akova, Duygu Nazlı; 107425Publication Colour as Cultural Indicators During Ottoman Period(Proceedings of the Interium Meeting of The International Colour Association AIC, 2006-12-24) Küçükerdoğan, Rengin; Küçükerdoğan, Bülent; Zeybek, Işıl; 8718; 141147Publication Digital Media Strategies of Luxury Brands(2012-03) Zeybek, Işıl; Ekin, Volkan; TR141147Institutions that provide products and services and that show activity in all areas, not only are agents of change but also lead the race in novelties under the wind of change in a rapidly digitalizing world. In this sense, digital spaces are “new channels” where access to products and services is faster, thus facilitating the lives of individuals. These digital spaces are used especially by brand owners, where, though their specific strategies of digital marketing, they are able to reach consumers. This study will concentrate on brands that connote meanings of “luxury” and see what kind strategies they use in digital spaces. These strategies no doubt differ from other brands, which use more “daily” and “common” methods of marketing. Marketers need to orient consumers in a particular manner in order to them to purchase luxury items online. In this context, this study will look at the relationship between luxury brands and their target audience in the internet based new economic platform, and how products associated with “luxury” are focused on “value” on the internet. An example will be taken and will be analyzed with a semiological method of analysis, where the influence of the strategies of luxury brands on the attitude of consumers will be evaluated.Publication Festivals of Colours: Ottoman miniature(Midterm Meeting of the International Color Association, Zhejiang University, 2007-07-12) Zeybek, Işıl; Küçükerdoğan, Rengin; Küçükerdoğan, Bülent; 141147; 8718Publication Google's localization strategy in marketing communication techniques by using Doodle: Doodle examples in Turkey(2019-12) Koçak, Sevinç; 47434Markalar küreselleşen pazar koşulları ve değişen tüketici profilleri nedeniyle pazarlama iletişimi çalışmalarını gerçekleştirirken hem küresel hem de yerel davranarak konumlanma stratejisi benimseme eğiliminde devam etmektedirler. Küresel olan bir marka farklı ülkelerde faaliyet gösterirken ürün gamı veya hizmetinde yerelleşemediği takdirde, pazarlama iletişiminde yerelleşmeye çalışmaktadır. Hem küresel hem de yerel olma eğilimindeki söz konusu markaların (Glokal markaların) içerisinde tüm dünyada teknoloji alanında tanınan en önemli marka olan Google, pazarlama iletişimi stratejisinde Doodle uygulaması ile hem küresel mesajlar hem de yerelleşen bir imaj çizme yönünde çok önemli örnekler sergilemektedir. Bu çalışmada Google’ın Doodle uygulamaları ile küresel ve lokal tüketicilerine erişirken kullandığı teknikleri Türkiye örnekleri üzerinden İncelenmekte, sınıflanmakta ve açıklanmaktadır. Ayrıca, küresel markaların yerel tüketiciler üzerinde hem standardizasyona hem de lokalizasyona duyarlı olarak geliştirdikleri karma pazarlama çalışmalarının önemi vurgulanmaktadır. Söz konusu Doodle Türkiye örnekleriyle bağlantılı olarak Google’m vadettiği yeni iletişim yaklaşımı ve evrensel değerlere yönelik vurgulan da İncelenmektedir.Publication Leadership in Crisis Management: Separation of Leadership and Executive Concepts(Elsevier Science Bv, Sara Burgerhartstraat 25, Po Box 211, 1000 AE Amsterdam, Netherlands, 2015-05-30) Fener, Tuğba; Çevik, Tuğçe; 141799; 107991Crisis is the truth of today's fast paced business world. Rapid organizational change, changing economic conditions, problems of personnel, unexpected technological changes and political effects cause instability on today's business world. This instability appears out of state control as economic disruptions that result in crisis. Crisis affecting our country and all other countries in the world also influences not only vacated people but also other individuals who concerns about losing their jobs. This economic uncertainty seemingly interests corporations. However environment is also one of the factors that affects crisis. If crisis isn't brought under control or managed properly, it will come about and create chain crisis. Because of the increasing chaos, change from authoritarian leadership through teamwork and participative management mentality has been observed. Commerce has been getting more and more complicated and complex. These changes have transformed traditional crisis leaders to a leader model that makes scenario analysis and work done co-ordinately with a team by gathering lots of different point of view to create optimum solution. Leadership and crisis concepts are discussed together in order that implementation of leadership in crisis can be understood. Crisis leadership is also regarded as optimally and timely assessment process of adverse condition's effects whatever its reason is. In the first section of this article which will be presented with extensive literature, general information about leadership concept from Total Quality Management principles and comparison of leader and executive concepts will be given. In the second section, leadership in crisis management will be mentioned and in the last section the importance of lead executive in crisis and its contribution to literature will be reviewed. (C) 2015 The Authors. Published by Elsevier B.V.Publication Locality Transmission Of Global Luxury Brands: Chanel No:5 Perfume Commercial And Interculturality(The Turkish Online Journal of Design, Art and Communication, 2013-10) Zeybek, Işıl; TR141147Tüketicilerin doymak bilmeyen marka merakını, tatmin olmayan duygularını ve sürekli lüks tutkularını besleyen birçok reklam filmi bulunmaktadır. Elbette, konu lüks olunca bu reklam filmlerinin içinde, parfüm reklamlarının ne denli etkileyici ve büyüleyici bir düş dünyasında, tüketicilerini cezbedici ve ışıltılı bir yolculuğu da çıkardıkları tartışılmazdır. Bir markanın, bir ürünün pazarlanması sürecinde uygulamaya sokulan stratejilerde değer olgusu, lüks markalara farklı anlamlar yüklemektedir. Günümüzde özellikle parfüm reklamlarında, az önce dile getirilen değer olgusunun kültürel göstergelerle aktarımına kimi zaman tanıklık edilmeye başlanmıştır. Bu bağlamda, çalışmanın ana konusunu, lüks tüketim sıralamasında yer alan Chanel No:5 parfümünün reklam filmi oluşturmaktadır. Söz konusu reklam filmi, Roland Barthes’in ortaya koyduğu göstergebilimsel çözümleme yöntemi doğrultusunda irdelenmeye çalışılacak ve kültürlerarası göstergelerin anlam düzeyinde etkisi ve ikna edici gücü ele alınmaya çalışılacaktırPublication Representation of the Post-Dystopic World of Globalization: An Analysis of the Artistic Language of Du Zhenjun’s Photographic Series ‘Towers of Babel’(Venice International University, Venice, Italy, 2017-10-31) Akova, Duygu Nazlı; 107425Publication Representing the Sublime in Capitalism: The Aesthetics of Andreas Gursky’s Photography(Pantheon – Sorbonne University, Dept. Arts Plastiques et Sciences de l’Art, Paris, France, 2017-06-14) Akova, Duygu Nazlı; 107425Publication Study on the effect of use of luxury brand during the social identity projection of individuals(Istanbul Kultur Univ, Atakoy Campus, Bakirkoy, Istanbul, 34156, Turkey, 2016-07) Butgel Tunalı, Selen; 239471The "Social Identity Theory", which has been developed by Henri Tajfel & John Turner, is defined as "the part of personality perception of individual, which is created with an individual's membership a group, knowledge with this membership, paid attention and emotional commitment on this membership". Social identity theory, beyond private and personal identities, touches upon the identity of a specific group membership. According to the researches about this issue, individuals reflect their social identities in the society with the products that they consumed and with the brands that they used. In this study, social identity and social identity theory is evaluated by defining the concept of identity firstly. After that, the definition of brand and the brand identity with the definition of luxury and luxury brand is made; in the end, the effect of use of luxury brand during the social identity projection of individuals is touched upon.Publication Television programmes of eductional place on the children "samples of Sesame Street"(Istanbul Kultur Univ, Atakoy Campus, Bakırkoy, Istanbul, 34156, Turkey, 2016-04) Yılmaz, SelinIn this study, television programmes effect watched on the children. The children aged 2 - 6/7 years were examined the effect of educational level of visual and auditory perception. The perception of children of pre - operational power is high. Period is the most powerful level of intelligence and perception. They try to perceive and sense objects. Sesame Street program as research sample was examined.Publication The Global Advertising of a Local Brand in Terms of Analyzing the Visual Content: Turkish Airlines Globally Yours Advertising Campaign(The Turkish Online Journal of Design, Art and Communication, 2011-07) Küçükerdoğan, Rengin; Zeybek, Işıl; Ekin, Volkan; TR8718; TR141147; TR39518Globalization is a process where economic, political, social and cultural values and the build up of these values are spread beyond the national borders to the world. This way, differing social cultures and beliefs gain recognition and the relationships between countries become ubiquitous. (Mc Chesney&Wood&Foster 1999:7). During this globalization process, advertising brings together a product or a service with a cultural symbol and presents it to audiences. According to this definition then, airline transport, which is a modern, fast, and prestigious mode of transport, has been largely affected by globalization. As a result, the intensifying competitive environment has led airline companies to shift from a more local market to a more global one. Advertising is often used to create brand recognition and value and, along with this, sports marketing practices, which is a new terminology, when the cultural symbols they use meet with target audiences, a platform of communication is created. In this study, by taking sports marketing as a starting point, the communication strategies of Turkish Airlines, which has taken great steps in terms of brand recognition, and the visual and linguistic messages of their advertising campaign “Globally Yours” will be analyzed.Publication The impact of social media on luxury consumption(Istanbul Kultur Univ, Atakoy Campus, Bakırkoy, Istanbul, 34156, Turkey, 2016-10) Çelik, Merve; 239473The main purpose of this search, to examine the effects of social media on luxury consumption. Online survey form created for the purpose, between the dates of 1-6 June 2016 social media has been applied to the 208 user. The Program SPSS 22.0 statistics of the survey data is realized through the evaluation of the achieved. Impact of social media on luxury consumption in determining the level of the participants, the average and standard deviation statistics were used, descriptive characteristics of the participants to examine the effects of social media on luxury consumption in terms of the kruskal-Wallis H and Mann-Whitney u tests were used. As a result of the research, the impact of social media on a low level of participants, the effects of luxury consumption on social media sites increased with the increment of income level and it was concluded that used. The effects of social media on luxury consumption, individuals ' gender, age, educational status, and the social media sites they use most in the research that does not vary according to other results that can be reached.Publication The Impacts Of Consumer-Generated Advertisements On Purchase Intention(Medimond S R L, Via Maserati 5, 40128 Bologna, 00000, italy, 2012-03-07) Deneçli, Ceyda; 58951Advertising is one of the most important factors that both form and change consumer behaviours. Among the significant goals of advertisement are to introduce the brand to the target market, to establish a positive attitude towards the brand and direct the consumers to purchase the brand. Advertisements are delivered to consumers through various commercial media, which have been widespread with the rapid developments in technology. The current media is interactive rather than being conventional thanks to the development of technology. Furthermore, the new opportunities provided by technology have enabled individuals to participate more actively both in the social environment and in media. This interactive environment created by technology in a sense has democratised the media in digital environments. Therefore, consumers are no more mere consumers; they have become the producers of media content. The advertising, affected by these new tendencies both in technology and media, now provides consumers with the opportunity of forming, designing and arranging media content. The means of media and brands become much more attractive and powerful since the active consumers in media can produce, design or arrange the media content. Consumers who have the role of producing content contribute to the promotion of brands. In this study, an advertisement about a brand in social media, the content of which has been produced by the consumer, has been selected and analyzed. The advertisement was shown to the consumers. Attitudes of consumer towards the brand and the advertisement and consumers' tendency to purchase this certain brand before and after the advertisement were analyzed.Publication The Local Strategies of Global Brands in Turkey: Cultural Signs and Advertisement Messages(David Publising Company, 2012-08) Zeybek, Işıl; Ekin, Volkan; 141147Publication The Role Of Interactive Advertisement On Consumer Perception Of Brand Personality: A Case Study On "12 Giant Men-Dream" Advertisement(Medimond S R L, Via Maserati 5, 40128 Bologna, 00000, italy, 2012-03-07) Yıldız, Öykü Ezgi; 40329In the wake of the emergence of the internet, globalization and infinite access to the information, the twentieth century has been a period in which people are globally interactive. The modern perception of advertisement which was imposed until the nineteenth century has changed owing to the developments in technology and improvements in mass communication media. Advertisement, promotion and marketing practices performed by various institutions throughout mass communication media have been a milestone in this century. Advertisements which are over regional and local boundaries have much more power on modern societies. In the twentieth century, these developments both in advertisement and promotion activities constantly advanced. With the prevalence of new communication media in the human life, communication throughout mass media have now a new dimension that has transformed the content and the form of communication. Today, with the internet technology, a much more interactive and multi dimensional form of dialogue has replaced conventional forms of communication conducted by advertisements. Therefore, consumers are not anymore merely the ones who watch the advertisements. While individuals used to be passive watchers, now they are more active subjects interacting with the advertisement and sometimes participating in the production of it. Now the consumers can interact with advertisements, they can have fun, they can get information about products and services and they can express themselves. In this study, developments in interactive advertisements around the world will be a starting point and the differences between interactive advertisement and conventional advertisement will be addressed. The interactive TV advertisement called "12 Giant Men-Dream", which was produced by Garanti Bank in 2011 with the aim of supporting the Turkish National Basketball Team, will be analyzed so as to understand the increasing role of consumers in interactive advertisements and consumer perception of brand personality. In addition, the results of the survey will be evaluated.Publication The Role Of New Communication Tools In Election Campaigns: June 2011 General Elections In Turkey(Medimond S R L, Via Maserati 5, 40128 Bologna, 00000, italy, 2012-03-07) Çedikçi, Tuğçe; Fener, Tuğba; 107991; 141799Technology covers more and more space day by day in every part of our lives and brings with it both advantages and disadvantages. In today's world when transfer of message is realized at the highest level as a result of new communication technologies, communication process has also started to change. With digitalization, new communication tools create new social interaction fields for political parties; individuals, institutions and even governments direct these advantages and disadvantages towards their own interest and want to create awareness with the help of new communication technologies. One of the most important processes of political communication is the political campaigns, especially in election periods. During these campaigns, both programs and discourses of political parties resemble one another. In line with the technological developments experienced in today's world with the effect of globalization, parties have started to develop different strategies in election campaigns and desire to differentiate themselves from similar ones. It is necessary to establish campaign strategies and find creative strategies to differentiate election campaigns. In this sense, new communication technologies provide new human-centered channels and thus, directly support the campaign process. In the research which will be carried out in this context, a literature study will be made about the new media used by political parties in election campaigns in 2011 Turkish General Elections and the findings will be put forward.Publication Vernacular Creativity and a New Media: Istockphoto(The Turkish Online Journal of Design, Art and Communication, 2011-07) Yengin, Deniz; Ekim, BernaGlobalization or McLuhan’s “Global Village” concept is increasingly getting a clearest shape. Along with globalization, communication mediums are also developing. They have the qualities of being digital, interactive, and virtual and are thus “new” mediums of communication. Due to these qualities, communication mediums are changing form and are being used by network societies. These mediums also influence individual creativity due to their interactive use. Individuals can create and share their own visual designs, especially when employing social networks. Creativity differs from person to person, as it does from region to region. In this study, visual designs created with new media will be examined and the concept of vernacular creativity will be defined and explained. The social network istockphoto will be used as an example for analysis. According to this example, this study will be delivered with qualitative and quantitative methods.