Publication:
The Local Strategies of Global Brands in Turkey: Cultural Signs and Advertisement Messages

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The Local Strategies Of Global Brands in Turkey Cultural Signs and Advertisement Messa.pdf (2.22 MB)

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Zeybek, Işıl
Ekin, Volkan

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Date

2012-08

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Article

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David Publising Company

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Keywords

Reklam İletileri, Kültürel Göstergeler, Küresel Markalar, Yerel Pazarlama Stratejileri

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https://hdl.handle.net/11413/2532

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İletişim Sanatları Bölümü / Department of Communication Arts

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