Publication: The Local Strategies of Global Brands in Turkey: Cultural Signs and Advertisement Messages
Date
2012-08
Authors
Zeybek, Işıl
Ekin, Volkan
Journal Title
Journal ISSN
Volume Title
Publisher
David Publising Company
Abstract
Description
Keywords
Reklam İletileri, Kültürel Göstergeler, Küresel Markalar, Yerel Pazarlama Stratejileri