Publication:
The Local Strategies of Global Brands in Turkey: Cultural Signs and Advertisement Messages

Thumbnail Image

Files

The Local Strategies Of Global Brands in Turkey Cultural Signs and Advertisement Messa.pdf (2.22 MB)

Date

2012-08

Institution Authors

Organizational Units

Authors

Zeybek, Işıl

Ekin, Volkan

Advisor

item.page.editor

Editor

Department

Journal Title

Journal ISSN

Volume Title

Publisher

David Publising Company

DOI

Type

Article

Research Projects

Organizational Units

Journal Issue

Abstract

Description

Journal or Series

ISSN

2160-6579

ISBN

Rights

Keywords

Reklam İletileri , Kültürel Göstergeler , Küresel Markalar , Yerel Pazarlama Stratejileri

Citation

URI

https://hdl.handle.net/11413/2532

Collections

İletişim Sanatları Bölümü / Department of Communication Arts

Endorsement

Review

Supplemented By

Referenced By

Related Patent

Related Goal

38
Görüntülenme
127
İndirme
Google Scholar
Scholar'da Ara ↗
Bu yayında DOI yok — Altmetric/Dimensions/PlumX/BIP! rozetleri DOI gerektirir.