Publication:
The Local Strategies of Global Brands in Turkey: Cultural Signs and Advertisement Messages

Thumbnail Image

Files

The Local Strategies Of Global Brands in Turkey Cultural Signs and Advertisement Messa.pdf (2.22 MB)

Date

2012-08

Organizational Units

KU Authors

Authors

Zeybek, Işıl
Ekin, Volkan

Advisor

Journal Title

Journal ISSN

Volume Title

Type

Article

Publisher

David Publising Company

Research Projects

Journal Issue

Abstract

Description

Keywords

Reklam İletileri, Kültürel Göstergeler, Küresel Markalar, Yerel Pazarlama Stratejileri

Citation

URI

https://hdl.handle.net/11413/2532

Collections

İletişim Sanatları Bölümü / Department of Communication Arts

Endorsement

Review

Supplemented By

Referenced By

15

Views

85

Downloads