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Kült Marka Leica Fotoğraf Makinesinin Marka Konumlandırması

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dc.contributor.authorGüz Gündeş, Nüket
dc.contributor.authorIlıcak, Ş. Güzin
dc.date.accessioned2014-08-14T11:28:28Z
dc.date.available2014-08-14T11:28:28Z
dc.date.issued2007-06
dc.description.abstractIt was aimed to analyze the success of Leica’s (worldwidely recognized as a ‘cult brand’) brand positioning field differs according to changing circumstances in time. The usage of communication guides and the results in this contexs is demonstrated with examples.en
dc.identifier.issn1303-2739
dc.identifier.urihttp://hdl.handle.net/11413/447
dc.language.isotrtr_TR
dc.publisherİstanbul Kültür Üniversitesi Yayınlarıtr_TR
dc.subjectLeica Fotoğraf Makinesitr_TR
dc.subjectMarkatr_TR
dc.subjectmarka konumlandırmatr_TR
dc.subjectLeica Markasıtr_TR
dc.subjectKült Markatr_TR
dc.subjectLeica Cameratr_TR
dc.subjectBrandtr_TR
dc.subjectBrand Positioningtr_TR
dc.subjectLeica Brandtr_TR
dc.subjectCult Brandtr_TR
dc.titleKült Marka Leica Fotoğraf Makinesinin Marka Konumlandırmasıtr_TR
dc.typeArticle
dspace.entity.typePublication

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Cilt 5, Sayı 3, Haziran 2007