Publication: Kült Marka Leica Fotoğraf Makinesinin Marka Konumlandırması
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Güz Gündeş, Nüket
Ilıcak, Ş. Güzin
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item.page.editor
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It was aimed to analyze the success of Leica’s (worldwidely recognized as a ‘cult brand’) brand positioning field differs according to changing circumstances in time. The usage of communication guides and the results in this contexs is demonstrated with examples.
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1303-2739
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17
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53
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