İletişim ve Tasarımı Bölümü / Department of Communication and Design
Permanent URI for this collectionhttps://hdl.handle.net/11413/6822
Browse
Browsing İletişim ve Tasarımı Bölümü / Department of Communication and Design by Author "Kınay, Ömür"
Now showing 1 - 4 of 4
- Results Per Page
- Sort Options
Publication Küreselleşme Ve Küresel Markalaşma: Yerellik Ve Kültürel Göstergeler Bağlamında Pringles Örneği(The Turkish Online Journal of Design, Art and Communication, 2013-04) Kınay, ÖmürIt is no argument that the world has become an increasingly interactive place. This is an obvious result of globalization. In direct parallel to this, different brands have adapted their advertising strategies wherein they produced advertisements for particular countries, coded with images of their particular culture. The type of products the producers put forward and the way these products are presented to consumers in regards of cultural codes will be evaluated. This study will take into consideration a particular product of the brand Pringles, which is a globally well-known brand, and is sold all around the United Kingdom, is being analyzed. The product called Kebap the package design will be examined according to Roland Barthes’s semiotic methodology, in the light of globalization and localization.Publication The accessibility of public spaces for physically disabled people: an analysis of the "Engelsiz Dünya" mobile application as a social responsibility projecp(Istanbul Kultur Univ, Atakoy Campus, Bakırkoy, Istanbul, 34156, Turkey, 2016-04) Kınay, ÖmürThis study aims to hold a discussion with regards to physically disabled individuals in Turkey in terms of whether or not they can use their most basic rights and freedoms in order to access public spaces, in accordance with the UN Convention on the Rights of Persons with Disabilities as well as other international human rights declarations. The legislative regulations in Turkey with regards to disabled people's physical accessibility to their environments will be cited. Mobile applications aimed for disabled people to access public spaces like every other individual in society, and provide for their basic needs in these public spaces will be mentioned. For example, the usefulness of Vodafone Foundation of Turkey's 2014 "Accessible World" application, in the context of a "social responsibility" project and under the title of "disabled" will be examined. The method that will be used will be the snowball sampling, as a technique not based on probability. An evaluation of mobile applications that were developed thanks to technological developments in order to help disabled people will be made, in parallel with the Human Rights of persons with disabilities that have been developing since the 1940s, but that have picked up pace after the 1990s up until today.Publication Transformation of leisure time in new media: binge watch(Turkish Online Journal of Design Art and Communication, 2016-10) Yenğin, Deniz; Kınay, Ömür; 113703Communication has been in existence since the beginning of human history. It is impossible to think of communication without humans, and humans without communication. Throughout time, individuals have developed their communication skills. By obligation to these developments, the environment where the message is tranferred also changes. Media is updated everyday with technical novelties. Bolter's statement "each improvement is a mediation" models the transformation in media and new media. Content, relationships and interaction in new media are mediations, while what concerns systems and technology is considered as remediation. The increase in content and interaction in the media, and the update of relationships creates mediation. The transformation in the technological substructure of the media is expressed as remediation. The most obvious example to give is television. Television has had a linear communication process as a conventional media tool. However, television has undergone the processes of remediation and mediation, where it has now incorporated an interactive structure. With characteristics such as internet, 3 dimensions, digitalization, high resolution, television can now be characterized as 'smart'. Technology, which is defined as socialized information, has turned television into an interactive system. Due to this novelty, television watching habits are changing. In this context, new terminology is also emerging. This study examines binge watching, as a new television watching habit as a result of television's changing characteristics. This study further examines the concept of binge watching according to the uses and gratification theory, where New Media practices have transformed television show watching patterns as a free time activity. In the study, the concept is discussed through a literature review and evaluated through a survey prepared to understand individual television show watching habits.Publication Tüketim Olgusunun Sinemada Kullanımı: Fıght Club Filminin İncelenmesi(The Turkish Online Journal of Design, Art and Communication, 2014-04) Kınay, Ömür“Tüketim toplumu”, bugün yürürlükte olan toplum yapısının, yapılan birçok tanımlamalarından sadece bir tanesi olmaktadır. Tüketim toplumu denilince akla ilk gelen ‘tüketme’ edimi Fight Club filminde, ürün yerleştirme uygulamasıyla bireyi ve toplumu doğrudan etkileyen ve biçimlendiren bir yapıyı ifade etmek için kullanılmış ve eleştirel bir bakış açısıyla işlenmiştir. Bir anlatı türü olarak sinema filmlerinin çözümlenmesi pek çok farklı yöntemle yapılmaktadır. Bunlardan; söylem analizi, içerik analizi, metinlerarası ve göstergebilimsel çözümleme başlıcaları olmaktadır. Bu çalışma kapsamında Fight Club filminin tüketim toplumuna yönelik geliştirdiği eleştirel bakış açısı incelenmiş, filmin anlatısal yapısında gösterdiği marka ve ürünleri, Cristel A. Russel tarafından üç farklı ürün yerleştirme sınıflandırmasıyla; ekrana yerleştirme (screen placement), senaryoya yerleştirme (script placement) ve olay örgüsüne yerleştirme (plot placement) olarak tespit edilip çözümlenecektir.