Televizyon Dizilerinde Gizli Reklam Uygulamaları

Abstract

With the recent developments of marketing aprroaches, the notion of advertising has become one of the leading communication tools. In today's world with the increasing global competition, brands are trying out diverse new methods in order to develope reputation of their products and services. According to this reality; depending on the hypothesis that the influence of traditional advertising approach is not 'that' effective on consumers, it's known that brands begin seeking more effective and productive ways for it. It's observed that covert advertising is frequenly used by clients and producers especially at platforms such as television series, movies, songs, books and PC games. Today, we see covert advertising applications in television series in Turkey too. According to this; through the relations between producers, clients and sponsor brands in the high rated television series on national television channels, the first 4 episodes of the serie "Kurtlar Vadisi Pusu 7th Season" are chosen as our analysing sample and it's aimed to analyse covert advertising applications in these episodes by using eclectic method.