Bankaların kültür ve sanat projeleri: Garanti Bankası SALT projesi örneği

Abstract

In this Information and communications era; both public and private sector entities lean to sponsorship events as public relations facilities in order to create awareness, positive image or maintain, their existing image on their target market, as a result of increasing competition arising from changing economical, political and social conditions. It begins extremely respectful for banking to take part in significiant cultural and sports events that concerns community. These type of sponsorships enable uncomplicated but effective promotion for banking. Furthermore, they serve to advertisement marketing and public relations targets of these entities. For this reason sponsorship activities are preferred by many entities, especially by private sector and banking sector. Many difficulties may be seem in case going through development stages of sponsorship support of private sector ın turkey in 1990?s which contribute as alternative for cultural and art facilities. The most important reason is lackness of strict legal boundries in turkey and practical applications. Legal deficiencies results in negative effects in the social life. Another reason might be because of cultural and art sponsorships have been used for taking advantage of corporate esteem.