Türkiye ekonomisinde kredi kartlarının marka konumlandırılması: Bir uygulama örneği

Abstract

In the first part of this study, following a general overview of the Turkish Economy before and after 1980, the emergence in the world and Turkey of credit cards that enjoy widespread and increasing use, the various processes they have undergone, their increase through years, technological development, and influences on their users and the local economy have been examined. In the second part the adminisration and importance of brand names have been discussed along with the issue of brand positioning. Finally in the third part, the place and importance of the banking sector which functions as a lever for Turkey in the wake of the global economic crisis have been briefly discussed, and the brand positioning of selection bank's selection credit card has been examined as a model of implementation. In the conclusion part, the influences of credit cards on the local economy, the effects on the banks of their becoming brand names and brand positioning, and the importance of becoming a brand name for credit cards have been briefly evaluated.