Marka farkındalığı yaratma sürecinde sanal ortamın etkisi: Advergaming

Abstract

Today, we realize the fact that the production concept left its place to the consuming culture, and the product culture left its place to the importance of brand names and visual arts. Providing, product differentiation, respectful brand name and market image are some of the significant factors that will be essential to increase the sales volume of modern companies in our global economy. In this study why the implementation of ?Advergaming? can be useful in order to increase the image of brand names has been observed. ?Efe Rakı? has been the first company in Turkey which has implemented ?Advergaming? successfully as an important tool when introducing its brand name to its market target. At the end of the study the effects of ?Advergaming? between ?The Efe Rakı? and the market target will be discussed.