Dijital Dönüşümün İş Modelleri Üzerindeki Etkisi

Abstract

According to the data published by Performance Improvement Partners (2021), a technological consultancy firm, today 95% of consumers use digital resources while buying a home, 84% prefer Internet banking, these results show us the speed of technological processes that affect people’s behavior. Businesses that understand the importance of this issue and understand the necessity of digital transformation are aware of the need to develop new business models as a result of digital transformation. The aim of this study is to reveal the reflections of new business models mediated by digital transformation in enterprises with application examples that develop a successful new business model by going through the right digital transformation process, rather than solving what digital transformation and new business models are conceptually. In order to reveal the impact of digital transformation on new business models, first, a systematic literature review was conducted by researching, synthesizing and evaluating quantitative and qualitative studies on digital transformation and new business models. Then, examples of businesses that developed a successful new business model by going through the right digital transformation process are included in the study. Finally, through the qualitative analysis program of MAXQDA 2020 Analytics Pro, the data obtained from 20 Master’s and Doctoral theses published in the Council of Higher Education Thesis Center and published on digital transformation were examined from the perspective of content analysis. The impact of digital transformation on new business models is explained in line with the results obtained from the systematic literature review, the examples of businesses that developed successful new business model as a result of digital transformation and thematic content analysis. In accordance with the results obtained from the study, it is recommended for businesses to foresee the future and adapt themselves to the future in order to be successful.