İstanbul'da Konutlar ve Konut Reklamları: "Tarabya Evleri" Ya Da "Butik Site", "Sample City", " Trend Plus"

Abstract

The distinctive characterisctic not to be disregarded on the stages of creating copy and consuming advertisement lies behind the idea of not considering these king of text very distinct from visual/verbal arty text. Furthermore, to answer the question about the reason of opposition in copies or/and what makes them practically identical we should emphasize genaral/specific reality and probability with semiological methot. We should also question the concept of value to come to a conslusion about the concept of confidentiality in advertising (copy). Texs (copy) descriptions in advertising residences is considered by using both semiolotical theories; (C.S.Peirce; advertising sing and A.J. Greimas; observing whole sings) in eclectic method. It’s considered as in Peirce’s triplicate (primary/secondary/tertiary) on the hand and within the fremework of opposition that can be called Greimas semiotical method on the other hand.