Moda, İçgiyim, Renkler, Reklam ve Gençler...

Abstract

A field research called 'The connotative field of underwear, colors and advertisement' has been made and by doing content analysis on the results of this field research, classifications, imposed by the text, have been made according to the results. The connotative field of underwear has been determined in 'from and mening has been tried to be given from a semiotics view. then the reasons of the choice of the colors and why these colors are chosen are determined. The results of the research are analyzed comparatively with the gender.