Cilt 6 Sayı 2 / Volume 6 Issue 2
Permanent URI for this collectionhttps://hdl.handle.net/11413/1037
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Browsing Cilt 6 Sayı 2 / Volume 6 Issue 2 by Subject "Dergi"
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Publication Dergi Reklamlarında Spor Ünlüsü Kullanımı: GQ Türkiye Örneği(The Turkish Online Journal of Design Art and Communication, 2016-04) Katırcı, Hakan; Yüce, Arif; TR38588; TR120779Using celebrities in magazine ads is a popular advertising technique around the world. The purpose of this paper is to analyse sport celebrity endorsements in GQ Turkey. A content analysis approach is used to analyse ads. The findings showed that sport celebrity endorsements are use 3,29% ratio in all ads. However any woman sport celebrity endorsement is used. Generally the football players are used in sport celebrity endorsements.