Cilt 2 Sayı 3 / Volume 2 Issue 3

Permanent URI for this collectionhttps://hdl.handle.net/11413/1021

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Browsing Cilt 2 Sayı 3 / Volume 2 Issue 3 by Publisher "The Turkish Online Journal of Design, Art and Communication"

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    PublicationOpen Access
    Dijital Ortamda Marka İletişimi: Tekstil Sektöründe Moda Bloglarının Tüketici Üzerindeki Etkisi
    (The Turkish Online Journal of Design, Art and Communication, 2012-07) Yengin - Ataman, Didem; Sağıroğlu, Yakup
    Information and communication technologies are developing and changing with each passing day. All these changes have a great impact on society's life style. With the ripple effect of internet usage people get advantages about money and time saving. Therefore, individuals take a place on digital media. On the other hand, brands aware of this change and tend to blogs. This is an effective way for brands to liaise with their customer base. They can inform their customers about specific products and business community. Also, blogs are forcible about networking to increase their sales. Furthermore, many people will be heaped together by digital media.Therefore, this exposes to get different ideas and digital media merge into "a digital commumication society". Besides these, it has an important effects for brands to create customer loyalty and customer sense .Customers can think and commit their thoughts to writing. Consequently, this is a supportive way for managements to influence their customers. İn this context, survey will be applied on sample group to analyze fashion blogs' effects on their customers. Research results will be apprised on the basis of " brand loyalty".
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    PublicationOpen Access
    Kültürel Alanda Reklam Ve İletişim Stratejisi
    (The Turkish Online Journal of Design, Art and Communication, 2012-07) Kılanç, Ruken Özgül; TR28343
    The media, which offers limitless possibilities, represents the interlocking cultural environment of our day; television series, advertisements, competitions, virtual platforms present at the same time all around the world and the loneliness created by these environments underline the value of digital mediums. Television has a huge role as a digital advertising mean; as a medium that calls out to the five senses, it has an effective role as a medium. Furthermore, because television can reach out to more than one person in the same environment at the same time, it also serves as a cultural forger. Individuals living away from their homelands use television in order to keep their ties with their home countries. There are specific advertisements targeted at these migratory cultures; these advertisements keep communities together as they are equipped with visual indicators that uphold traditional customs and values. Thus institutions uphold their missions, visions and ideolojies through the advertisement or the name of the brand advertised. In our study, we will be looking at the visual reflection of brand advertisements directed at people living away from their home countries and how institutions impose their ideolojies visually. UsingMarshall McLuhan’s “the medium is the message” statement, cultural indicators used to convey the ideological messages will be determined. In this study, a survey was conducted with Turkish immigrants living in Holland; through this survey, their cultural ideology was determined. In the advertisement chosen, the links between the ideological approach of the brand name and the ideological approach of the immigrants was evaluated and analyzed.
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    PublicationOpen Access
    Research On Websites Of 43 Publıc Relations Agency Members Of Public Relations Society Of Turkey (Tühid) In Aspect Of Public Relations
    (The Turkish Online Journal of Design, Art and Communication, 2012-07) Aydınalp - Ilıcak, Ş. Güzin; TR111134
    Nowadays public relations studies have entered a more effective process via recent media tools. In this study, the websites of 43 public relations agency members of Public Relations Society of Turkey (TÜHİD) are being evaluated in aspect of public relations. When considered from this point of view, the websites of the agencies in question have been analyzed in terms of company information, communication attempts, media relations, corporate identity, corporate publications and interaction. The study has been designed using content analysis method of qualitative research methodology to research the websites of aforesaid 43 public relations agencies. Since the websites of 12 agencies are under construction, the rest 31 websites have been taken under review. The data obtained from this study has revealed to what extent the websites of public relations agencies are being appropriately and effectively used in terms of public relations techniques.