(The Turkish Online Journal of Design Art and Communication, 2016-04) Katırcı, Hakan; Yüce, Arif; TR38588; TR120779
Using celebrities in magazine ads is a popular advertising technique around the world. The purpose of
this paper is to analyse sport celebrity endorsements in GQ Turkey. A content analysis approach is
used to analyse ads. The findings showed that sport celebrity endorsements are use 3,29% ratio in all
ads. However any woman sport celebrity endorsement is used. Generally the football players are used
in sport celebrity endorsements.
