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Are Generation Z Consumers Aware of the Heritage Brand Recognition of Turkish Brands Surviving Over a Century

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dc.contributorİktisadi İdari Bilimler Fakültesi / Faculty of Economics and Administrative Sciences İşletme / Business Administrationtr_TR
dc.contributor.authorArıker, Çağla
dc.contributor.authorID116171tr_TR
dc.date.accessioned2018-12-21T09:40:09Z
dc.date.available2018-12-21T09:40:09Z
dc.date.issued2015
dc.identifier.urihttps://hdl.handle.net/11413/4078
dc.language.isotrtr_TR
dc.relation17th EBES (Eurasia Business and Economic Society) Conferencetr_TR
dc.subjectGeneration Ztr_TR
dc.subjectBrand Awarenesstr_TR
dc.subjectBrand Recognitiontr_TR
dc.subjectOld Brandstr_TR
dc.titleAre Generation Z Consumers Aware of the Heritage Brand Recognition of Turkish Brands Surviving Over a Centurytr_TR
dc.typeconferenceObjecttr_TR
dspace.entity.typePublication

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