Publication:
Are Generation Z Consumers Aware of the Heritage Brand Recognition of Turkish Brands Surviving Over a Century

No Thumbnail Available

Date

2015

Authors

Arıker, Çağla

Journal Title

Journal ISSN

Volume Title

Publisher

Research Projects

Organizational Units

Journal Issue

Abstract

Description

Keywords

Generation Z, Brand Awareness, Brand Recognition, Old Brands

Citation

URI

https://hdl.handle.net/11413/4078

Collections

İşletme Bölümü / Department of Business Administration