Reklam İletilerinde Mizah Kullanımı: Öğeler, Teknikler ve Uygulama Örnekleri

Abstract

In the research the issues such as the importance and description of advertising are mentioned and where advertising is used also discussed. In addition, the importance and description of humour, humour theories, the usage and types of humour are adressed. The Research of this thesis has been generated by observing the humoruous television advertisings which were selected in prime time in September 27 (Tuesday), September 28 (Wednesday), Semtember 30 (Friday) and October 1 (Saturday) 2011. According to the results, the sectors of which these advertisings have been used are determined. The method of the research comprise the functions, expressions and rhetorical forms of the humoruous advertisings and also the pragmatic, semantic and rhetorical analysis of one of the advertisings watched. In the research the issues such as importance and functions of television are discussed. It is also analayzed how the humorous advertisings are used in televisions and by using which verbal and visual signs humor is transferred.