Publication: The Science And Education at The Beginning of The 21st Century in Turkey (The Relationship Between The Brand Equity and The Marketing Mix Elements That Affects The Consumer Buying Behaviors: A Research in 5 Star Hotels in Istanbul).
dc.contributor | İşletmecilik Meslek Yüksekokulu / Vocational School of Bussiness Administration Turizm ve Otel İşletmeciliği Önlisans Programı / Tourism and Hotel Management Associate Program | tr_TR |
dc.contributor.author | Tuna, Pelin Fatma | |
dc.contributor.author | Özkul, Emrah | |
dc.contributor.authorID | 264865 | tr_TR |
dc.contributor.authorID | 126660 | tr_TR |
dc.contributor.other | Tourism and Hotel Management Program | |
dc.date.accessioned | 2018-11-16T11:02:32Z | |
dc.date.available | 2018-11-16T11:02:32Z | |
dc.date.issued | 2014-05 | |
dc.identifier.uri | https://hdl.handle.net/11413/3423 | |
dc.language.iso | en_US | tr_TR |
dc.publisher | Sofia-Bulgaria, St.KlimentOhridski University Press | tr_TR |
dc.subject | BRAND | tr_TR |
dc.subject | BRAND EQUITY | tr_TR |
dc.subject | MARKETING MIX | tr_TR |
dc.title | The Science And Education at The Beginning of The 21st Century in Turkey (The Relationship Between The Brand Equity and The Marketing Mix Elements That Affects The Consumer Buying Behaviors: A Research in 5 Star Hotels in Istanbul). | tr_TR |
dc.type | Article | tr_TR |
dspace.entity.type | Publication | |
relation.isOrgUnitOfPublication | c14201bc-a2ac-45cc-80f0-d4c3f2ea6432 | |
relation.isOrgUnitOfPublication.latestForDiscovery | c14201bc-a2ac-45cc-80f0-d4c3f2ea6432 |
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