Reklamda cinsellik kullanımı: Türkiye'de besin maddesi reklamlarında cinsel çağrışımları

Abstract

Advertisement?s target audience has ben changing along with the social values. This change is arousing advertisers and admen who want to sell their service and goods. Advertisements addressing to people?s subconscious and instincts therefore standing out, has been much more successful. The groundwork of our study is based on foodstuff (food and beverage) advertisements. Focus subject is the way food and beverages are used in advertisements edited messages to create psychological, societal and personal perceptions in target audience, to determine a target audience, gender, financial position, lifestyle, requirement spesifications and addressing methods of food and beverage advertisements. In an effort to compose a multi-dimensional study; it is aimed to put forth ?how? the above mentioned advertisement communiques are edited to make addressees perceive effectively. Thence, moving ahead with semiotic method?s concept and postulates it is aimed to build an eclectic method.The purpose of our study is to show ?how? the ?sexuality? association is expressed in advertisement communiques, how it is fixed according to above mentioned eclecticism and to determine which indicators are used. In this way; it is intended to bring light into communique?s strength in advertisement communication by aforementioned eclectic method, its perceptibility, how and by which way it canalizes an individual to a product, its effect to be remembered easily and the key indicators in advertisement communiques associating sexuality are examined.