Publication: Türkiye’de En Çok Tercih Edilen Vakıf Üniversitelerinin Görsel Kimlik Tasarımlarının Analizi
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Sungur, Suat
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Abstract
Today, the need for products and services provided by the institutions and the agent has
ceased to function physically. This has added a different dimension institutions of different
items from other competitors, marketing strategies and visual identities of the identity of the
product and service. In this competitive environment, the differences between corporate
identity and visual identity, design elements that are effective in the process, memorable and
distinctive features of the visual identity of the institution have become important elements to
consider in the design stage. In a highly competitive market this study aims to demonstrate the
importance of the differentiation of visual identity and its returns using examples from 2011
according to OSYM data in the list of the most preferred top three foundation universities and
analyze the visual identity designs of these universities. As a result of the study, the idea of
creating a memorable visual identity based on the characteristics of these institutions and their
own distinctive visual identity differences in this competition has been emphasized.