Dergi Reklamlarında Spor Ünlüsü Kullanımı: GQ Türkiye Örneği

Publication:
Dergi Reklamlarında Spor Ünlüsü Kullanımı: GQ Türkiye Örneği

dc.contributor.author	Katırcı, Hakan
dc.contributor.author	Yüce, Arif
dc.contributor.authorID	TR38588	tr_TR
dc.contributor.authorID	TR120779	tr_TR
dc.date.accessioned	2016-09-06T13:01:29Z
dc.date.available	2016-09-06T13:01:29Z
dc.date.issued	2016-04
dc.description.abstract	Using celebrities in magazine ads is a popular advertising technique around the world. The purpose of this paper is to analyse sport celebrity endorsements in GQ Turkey. A content analysis approach is used to analyse ads. The findings showed that sport celebrity endorsements are use 3,29% ratio in all ads. However any woman sport celebrity endorsement is used. Generally the football players are used in sport celebrity endorsements.	tr_TR
dc.identifier.uri	http://hdl.handle.net/11413/1423
dc.language.iso	tr	tr_TR
dc.publisher	The Turkish Online Journal of Design Art and Communication	tr_TR
dc.relation	TOJDAC	tr_TR
dc.subject	Dergi	tr_TR
dc.subject	Reklam	tr_TR
dc.subject	Ünlü	tr_TR
dc.subject	Dergi Reklamı	tr_TR
dc.subject	Spor Ünlüsü	tr_TR
dc.subject	Magazine	tr_TR
dc.subject	Advertisement	tr_TR
dc.subject	Celebrity	tr_TR
dc.subject	Magazine Advertisement	tr_TR
dc.subject	Sport Celebrity	tr_TR
dc.title	Dergi Reklamlarında Spor Ünlüsü Kullanımı: GQ Türkiye Örneği	tr_TR
dc.type	Article
dspace.entity.type	Publication