Kurumsal İletişim Çalışmalarının Sürdürülebilirliği Açısından Kurumsal Sosyal Sorumluluk Uygulamaları

Abstract

In today's climate, the brand equity of any corporate entity across all industries is an indubitable factor in terms of consumers / target stakeholders. In this context, corporate communication should be one of the most important focus areas for success of all organizations, In this study, corporate communication, which has become essential for organizations and is gaining further importance, is discussed in detail, and corporate communications objectives, types, methodologies and applications are discussed.