Person: KOCAÇINAR, BÜŞRA
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KOCAÇINAR
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Publication NeuroBioSense: A Multidimensional Dataset for Neuromarketing Analysis(Elsevier, 2024) KOCAÇINAR, BÜŞRA; İNAN, PELİN; ZAMUR, ELA NUR; ÇALŞİMŞEK, BUKET; AKBULUT, FATMA PATLAR; Çatal, ÇağatayIn the context of neuromarketing, sales, and branding, the investigation of consumer decision-making processes presents complex and intriguing challenges. Consideration of the effects of multicultural influences and societal conditions from a global perspective enriches this multifaceted field. The application of neuroscience tools and techniques to international marketing and consumer behavior is an emerging interdisciplinary field that seeks to understand the cognitive processes, reactions, and selection mechanisms of consumers within the context of branding and sales. The NeuroBioSense dataset was prepared to analyze and classify consumer responses. This dataset includes physiological signals, facial images of the participants while watching the advertisements, and demographic information. The primary objective of the data collection process is to record and analyze the responses of human subjects to these signals during a carefully designed experiment consisting of three distinct phases, each of which features a different form of branding advertisement. Physiological signals were collected with the Empatica e4 wearable sensor device, considering non-invasive body photoplethysmography (PPG), electrodermal activity (EDA), and body temperature sensors. A total of 58 participants, aged between 18 and 70, were divided into three different groups, and data were collected. Advertisements prepared in the categories of cosmetics for 18 participants, food for 20 participants, and cars for 20 participants were watched. On the emotion evaluation scale, 7 different emotion classes are given: Joy, Surprise, anger, disgust, sadness, fear, and neutral. This dataset will help researchers analyse responses, understand and develop emotion classification studies, the relationship between consumers and advertising, and neuromarketing methods.Publication Analysis of the Lingering Effects of COVID-19 on Distance Education(Springer Science and Business Media Deutschland GmbH, 2023) KOCAÇINAR, BÜŞRA; QARIZADA, NASIBULLAH; DİKKAYA, CİHAN; AZGUN, EMİRHAN; ELİF, YILDIRIM; AKBULUT, FATMA PATLAREducation has been severely impacted by the spread of the COVID-19 virus. In order to prevent the spread of the COVID-19 virus and maintain education in the current climate, governments have compelled the public to adopt online platforms. Consequently, this decision has affected numerous lives in various ways. To investigate the impact of COVID-19 on students’ education, we amassed a dataset consisting of 10,000 tweets. The motivations of the study are; (i) to analyze the positive, negative, and neutral effects of COVID-19 on education; (ii) to analyze the opinions of stakeholders in their tweets about the transition from formal education to e-learning; (iii) to analyze people’s feelings and reactions to these changes; and (iv) to analyze the effects of different training methods on different groups. We constructed emotion recognition models utilizing shallow and deep techniques, including Convolutional Neural Network (CNN), Recurrent Neural Network (RNN), Long-short Term Memory (LSTM), Random Forest (RF), Naive Bayes (NB), Support Vector Machine (SVM), and Logical Regression (LR). RF algorithms with a bag-of-words model outperformed with over 80% accuracy in recognizing emotions.Publication A Real-Time CNN-Based Lightweight Mobile Masked Face Recognition System(IEEE-Inst Electrical Electronics Engineers Inc., 2022) KOCAÇINAR, BÜŞRA; Taş, Bilal; AKBULUT, FATMA PATLAR; Çatal, Çağatay; Mishra, DeeptiDue to the global spread of the Covid-19 virus and its variants, new needs and problems have emerged during the pandemic that deeply affects our lives. Wearing masks as the most effective measure to prevent the spread and transmission of the virus has brought various security vulnerabilities. Today we are going through times when wearing a mask is part of our lives, thus, it is very important to identify individuals who violate this rule. Besides, this pandemic makes the traditional biometric authentication systems less effective in many cases such as facial security checks, gated community access control, and facial attendance. So far, in the area of masked face recognition, a small number of contributions have been accomplished. It is definitely imperative to enhance the recognition performance of the traditional face recognition methods on masked faces. Existing masked face recognition approaches are mostly performed based on deep learning models that require plenty of samples. Nevertheless, there are not enough image datasets containing a masked face. As such, the main objective of this study is to identify individuals who do not use masks or use them incorrectly and to verify their identity by building a masked face dataset. On this basis, a novel real-time masked detection service and face recognition mobile application was developed based on an ensemble of fine-tuned lightweight deep Convolutional Neural Networks (CNN). The proposed model achieves 90.40% validation accuracy using 12 individuals' 1849 face samples. Experiments on the five datasets built in this research demonstrate that the proposed system notably enhances the performance of masked face recognition compared to the other state-of-the-art approaches.Publication Global Impact of the Pandemic on Education: A Study of Natural Language Processing(Institute of Electrical and Electronics Engineers Inc., 2022) AYAZ, TEOMAN BERKAY; USLU, MUHAMMED SAFA; AĞCABAY, İBRAHİM; AHMED, FARUK; KORKMAZ, ÖMER FARUK; KÜREKSİZ, MESUT; ULUÇAM, EMRE; YILDIRIM, ELİF; KOCAÇINAR, BÜŞRA; AKBULUT, FATMA PATLARSchool closures due to the Covid-19 pandemic have changed education forever and we have witnessed the rise of online learning platforms. The education units of the countries made great efforts to adapt to this new order. The expanding, quick spread of the virus and careful steps have prompted the quest for reasonable choices for continuing education to guarantee students get appropriate education and are not impacted logically or mentally. Different methods were attempted to understand how students were affected by this big change. In addition to the significance of traditional surveys and consulting services, the utilization of social media analysis is used as a supportive approach. This paper analyzes the feedback of students on social media via tweets. Deep sentiment analysis is employed to identify embedded emotions such as negative, neutral, and positive. We also aimed to classify irrelevant tweets as the fourth category. Our experiments showed that the tweets are mostly biased toward negative emotions. © 2022 IEEE.Publication Deep Sentiment Analysis With Data Augmentation in Distance Education During the Pandemic(Institute of Electrical and Electronics Engineers Inc., 2022) SOSUN, SERA DENİZ; TAYFUN, BÜLENT; NUKAN, YASEMİN; ALTUN, İREM; ERİK, ELİF BERRA; YILDIRIM, ELİF; KOCAÇINAR, BÜŞRA; AKBULUT, FATMA PATLARDuring the global Covid-19 pandemic, the shutdown of educational institutes has resulted in a phenomenal surge in online learning. Academic activities were shifted to online learning platforms to restrict the influence of COVID-19 and block its spread. For both students and parents, the efficiency of online learning is a major concern, particularly in terms of its suitability for students and teachers, as well as its technological applicability in various social situations. Before the online learning approach can be employed on such a big scale, such challenges must be viewed from different aspects. This study aims to assess the efficiency of online learning by examining individuals' sentiments toward it. Due to social media becoming such an essential form of communication, people's opinions can be observed on platforms like Twitter. The main motivation is to use a Twitter dataset featuring online learning-related tweets. Briefly, we focused on specifying the impact of the Covid-19 pandemic on education in many aspects and parameters by using tweets. We utilized natural language processing models for text classification with a gathered dataset that includes fetching tweets consisting of Covid-19 and education topics. We developed a fine-tuned Long short-term memory (LSTM) model that utilizes data augmentation for classifying the emotional states of individuals. With the deep sentiment analysis model that we proposed, we observed that the negative sentiments were experienced more. © 2022 IEEE.Publication Sentiment Analysis of Tweets on Online Education During COVID-19(Springer Science and Business Media Deutschland GmbH, 2023) YAZGAN, HARUN; ÖZBEK, ONUR; GÜNAY, AHMET CAN; AKBULUT, FATMA PATLAR; ELİF, YILDIRIM; KOCAÇINAR, BÜŞRA; ŞENGEL, ÖZNURThe global coronavirus disease (COVID-19) pandemic has devastated public health, education, and the economy worldwide. As of December 2022, more than 524 million individuals have been diagnosed with the new coronavirus, and nearly 6 million people have perished as a result of this deadly sickness, according to the World Health Organization. Universities, colleges, and schools are closed to prevent the coronavirus from spreading. Therefore, distance learning became a required method of advancing the educational system in contemporary society. Adjusting to the new educational system was challenging for both students and instructors, which resulted in a variety of complications. People began to spend more time at home; thus, social media usage rose globally throughout the epidemic. On social media channels such as Twitter, people discussed online schooling. Some individuals viewed online schooling as superior, while others viewed it as a failure. This study analyzes the attitudes of individuals toward distance education during the pandemic. Sentiment analysis was performed using natural language processing (NLP) and deep learning methods. Recurrent neural network (RNN) and one-dimensional convolutional neural network (1DCNN)-based network models were used during the experiments to classify neutral, positive, and negative contents.