Cilt 3 Sayı 1 / Volume 3 Issue 1

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Browsing Cilt 3 Sayı 1 / Volume 3 Issue 1 by Publisher "The Turkish Online Journal of Design Art and Communication"

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    PublicationOpen Access
    Advergaming ve Marka İlişkisi
    (The Turkish Online Journal of Design Art and Communication, 2013-01) Ilgın, Hicran Özlem
    In 1994, internet advertising which is emerged by the telecommunication company AT & T by giving out a banner advertisement to an internet magazine called “HotWired”; with the development of information technology today and effective presence of the new media which is one of the content of the concept of "advergaming" surrounding every moment of our lives, has reached a different dimension. At the beginning, we find applications of advergame in the form of simple games designed for product advertising as they create a positive impact on the target audience in a short time, with their lower costs and the capabilities of creating brand awareness with their entertaining features and their data bank sources, they attract the attention of brands. In this context, the main area of the study is the concept of new media, the internet advertising, and as a result, the emergence of the concept of advergaming and its innovations for the world of brands will be discussed.
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    PublicationOpen Access
    Reklam İletilerinde Tüketici Davranışlarını Belirleyen Psikolojik Etmenler: Üniversitelerin Gazete Reklamları Uygulama Örneği
    (The Turkish Online Journal of Design Art and Communication, 2013-07) Aslan, Vildan
    Nowadays, great changes have been lived also in marketing field as the other fields had. The developments which had been lived together with globalization such as technological developments rapid increase of population, socio-economic changes in population, socio-economic choupes in population, have been caused the diversification of needs and wants. So the behaviour of purchasing is effected by the factors of social, cultural, pysicological that individuals hasn’t been shown homogen spesification. As a result of that diffirent purchasing activities have been occured changing from one to one. In this research, factors that affect consumer behavior, the analysis of foundation universities ads and analyzes, psychological factors determining the choice of high school seniors and college students were examined to compare with the results of the survey.