Cilt 3 Sayı 1 / Volume 3 Issue 1

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    PublicationOpen Access
    Küresel Markalar, Yerellik Ve Kültürel Göstergeler
    (The Turkish Online Journal of Design, Art and Communication, 2013-01) Deneçli, Ceyda
    The cultural values that have influence on the consumers’ brand or product perceptions differ from country to country. The global brands also develop local strategies by using the countrys’ cultural signs in which they market their products or distingusigh themselves from other brands in the market by using different strategies. Undoubtedly, the strategies that the brands adopt can also be seen in their advertising messages. In this study, the local practices of a global brand will be analyzed. And also the cultural signs used in brand’s advertisements in order to reach to Turkish target market will be evaluated.
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    PublicationOpen Access
    Advergaming ve Marka İlişkisi
    (The Turkish Online Journal of Design Art and Communication, 2013-01) Ilgın, Hicran Özlem
    In 1994, internet advertising which is emerged by the telecommunication company AT & T by giving out a banner advertisement to an internet magazine called “HotWired”; with the development of information technology today and effective presence of the new media which is one of the content of the concept of "advergaming" surrounding every moment of our lives, has reached a different dimension. At the beginning, we find applications of advergame in the form of simple games designed for product advertising as they create a positive impact on the target audience in a short time, with their lower costs and the capabilities of creating brand awareness with their entertaining features and their data bank sources, they attract the attention of brands. In this context, the main area of the study is the concept of new media, the internet advertising, and as a result, the emergence of the concept of advergaming and its innovations for the world of brands will be discussed.
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    PublicationOpen Access
    William Shakespeare’ın Hamlet Yapıtının A. J. Greimas’ın Eyleyensel Örnekçesine Göre Çözümlenmesi
    (The Turkish Online Journal of Design, Art and Communication, 2013-01) Baloğlu, Uğur
    The analysis of semiology has been previously used in only linguistic analysis but in time it was started to be used to analyse in different ares such as cinema, music, advertising poster etc. In this article, Algirdas Julien Greimas’s the actantial model and narrative curriculum will be discussed who was inspired by narrative science of Vladimir Propp in respect to the structuralism and making up his own analysis method. Considering these facts, William Shakespeare’s play ‘Hamlet’ adaptation is going to be analyzed according to A.J. Greimas’s actantial model.
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    PublicationOpen Access
    Mitolojik Kadın Figürü Ve Dergi Kapaklarındaki Göstergeler
    (The Turkish Online Journal of Design, Art and Communication, 2013-01) Demircan, Melda
    In this study the emphasized identity of woman will be examined by comparing the woman image in different magazine covers. In this context the relationship and similarities between the woman celebrities’ images that exists on magazine covers and the woman images in ancient Greek mythology will be analyzed with semiological approach. Woman became strong representative of the consumption culture as a result of transforming the aesthetic value of the woman body and the woman sexuality to a consumption object. And this will be explained by interpreting the pictured structures of the visual signs and mythological female heroes in art.
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    PublicationOpen Access
    Pazarlama İletişim Açısından İkonlaşan “Türkan Şoray” Ve Filmlerinin Afiş Çözümlemeleri
    (The Turkish Online Journal of Design, Art and Communication, 2013-01) Çankaya, Didem
    This study will take a close look at Türkan Şoray’s iconic image in relation to her portrayal in her films through the concept of retro marketing. Retro marketing relates to the longing of the past and during the purchasing period of consumers in recent years, they have been demanding elements which related back to the lifestyle and social conditions of a past time. Thus, vis-à-vis these developments retro marketing is the best economic solution to use consumers’ wish to relate back to the past. In Turkey, businesses have used retro marketing in order to create a sense of “nostalgia” for its consumers. In this context, Türkan Şoray has been used by retro marketing and she has been turned into an “icon”. This is best exemplified by Koton’s advertisement campaign. The use of Türkan Şoray’s iconic image is used in a nostalgic context to pull in consumers. Thus, it was decided to conduct a study on the posters of the films in which Türkan Şoray starred in. As it is well know, film posters are important documents that transfer important social-cultural structures relating to the period they are from. The posters have been separated according to their type for evaluation purposes. According to this separation, the posters have been analyzed according to their form. Türkan Şoray’s visual presence in the film posters is very important. She is portrayed in a manner which raises admiration. Along with being a graphical presence on the poster, she is evaluated as a cultural representation tool. Through the film posters, social reality is restructured in graphical terms and the content of the film is delivered. In this context, typographic characteristics, color, body language are analyzed to reflect the social lifestyle and the symbols that are used to construct Türkan Şoray as an icon are examined.
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    PublicationOpen Access
    Postmodern Toplumda Ataerkil Düzen Değişiyor Mu? Popüler Kültür İçinde Cinsellik Kullanımına Eleştirel Bir Bakış: Biscolata Reklamları Ve Erkek İmgesi
    (The Turkish Online Journal of Design, Art and Communication, 2013-01) Kahyaoğlu, İrem; TR44534
    The objective of this study is to examine the possible changing in patriarchal order and in today's consumer society how marketing tactics and ads use male or female body as a commodity with the aid of the image of man on Biscolata biscuit TV commercial. In this study, primarily the concept of sex, gender and image will be examined. After that, these ad serials (Biscolata biscuit) will be analyzed using the semiotic method of Roland Barthes.
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    PublicationOpen Access
    Reklam İletilerinde Tüketici Davranışlarını Belirleyen Psikolojik Etmenler: Üniversitelerin Gazete Reklamları Uygulama Örneği
    (The Turkish Online Journal of Design Art and Communication, 2013-07) Aslan, Vildan
    Nowadays, great changes have been lived also in marketing field as the other fields had. The developments which had been lived together with globalization such as technological developments rapid increase of population, socio-economic changes in population, socio-economic choupes in population, have been caused the diversification of needs and wants. So the behaviour of purchasing is effected by the factors of social, cultural, pysicological that individuals hasn’t been shown homogen spesification. As a result of that diffirent purchasing activities have been occured changing from one to one. In this research, factors that affect consumer behavior, the analysis of foundation universities ads and analyzes, psychological factors determining the choice of high school seniors and college students were examined to compare with the results of the survey.