TOJDAC / The Turkish Online Journal of Design Art and Communication

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Browsing TOJDAC / The Turkish Online Journal of Design Art and Communication by Publisher "The Turkish Online Journal Of Design Art And Communication"

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    PublicationOpen Access
    A Video Projection Mapping Conceptual Design And Application: Yekpare
    (The Turkish Online Journal Of Design Art And Communication, 2011-07) Ekim, Berna
    Can recent developments in video projection techniques aid us in finding new ways of expressing our creativity and creative audio-visual works on a new surface other than the screen? Video Mapping is one of the newest video projection techniques that are used to turn almost any surface into a dynamic video display. The aim of video mapping is to create a physical illusion of images by combining audio-visual elements. Most of the mapping projects are used in fashion shows, corporate events, concerts and theatrical performances. Lately a new trend of video mapping system is being used on architectural and historical structures, buildings and displayed in public spaces to reach a wider audience. This paper will focus on 3 aspects of video mapping and its application; 1) the technical aspects of video mapping and its tools. 2) the conceptual development of the project YEKPARE and the application of video mapping on Haydarpasa Terminal within the Istanbul 2010 European Capital of Culture events. 3) the feedback from the audiences who have experienced the performance and the effects of video mapping.
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    PublicationOpen Access
    Digital Games As A New Media And Use Of Digital Game İn Education
    (The Turkish Online Journal Of Design Art And Communication, 2011-07) Yengin, Deniz
    Transfer of information is trying to stay alive with the language but it is also supported and developed by the discovery of calligraphy. The development of technology in writing, keep records of information systematically. The discovery of electricity was opened in front of the electromagnetic discoveries and sharing of knowledge gained momentum over the channels. According to Huizinga game "game is an activity which is done voluntarily and in regular activities in a particular time and in space". This shows us the concept of the game is not "an unnecessary activity", it has turned into a sense of social and individual vital activity. Reproduced by the codes are real, users in different ways transmitted. Digital game is one of the ways of transmission. Digital media tools such as the game is played the video game and computer game. These environments are considered under the heading of Digital Games. Digital games provide an interactive environment with individuals as they allow electiveness, mobility and non-linearity. In an era of economic angst and where real and virtual identities are being disputed, individuals of the information society are searching for something different other than mass communication. They seek after individual experiences. Digital game environments allow users to gather ideas by allowing them to gain virtual experiences as opposed to real life events. Due to their rich visual content, digital games have the characteristic to shorten the learning period of individuals. Digital games offer users fantasy worlds where they can become lose themselves in different identities. This way through modeling, users are able to ‘free’ themselves. The main focus in this study will be to analyze the use of digital game in education. Alongside surveys, the study will also make use of literary sources. The universe of the study will be the Turkish students. The data collection method is conducting survey. The answers to the questions in the survey have been transferred to a SPSS environment, where descriptive and inferential analyses will lead us to understand the use of digital game in Turkey’s education sector. The relationship between digital games and their users will also be examined. The quantitative study of education with digital games will be a useful source for future studies and will bridge the gap in this area.
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    PublicationOpen Access
    “Dilinizden Utanmayın” Reklam Kampanyasının Göstergebilimsel Açıdan Çözümlemesi
    (The Turkish Online Journal Of Design Art And Communication, 2011) Küçükerdoğan, Rengin; TR8718
    İnsan konuşan ve düşünen bir varlık olarak, bir başka deyişle doğası gereği duygu ve düşüncelerine dil aracılığıyla aktarır. Bu durumda kullanılan dil ve kullanım biçimi ne kadar etkiliyse kurulan iletişim de o denli güçlü ve etkili olacaktır hiç kuşkusuz. Dildeki herhangi bir bozukluk ya da düzensizlik iletişim engelleyerek, belki de ulusu ve halkı onarılmaz yaralar ve açmazlara sürükleyecektir. Bunun nedeni, “küçük bir köy” e dönüşen dünyamızda, çeşitli dış etkenler sonucunda birçok yabancı ögenin her dilde hemen hemen, girerek yerleşmesidir. İşte bu bağlamda, hiçbir dil tümüyle arı, temiz ve yalnız kendi öz kaynağından gelen ögelerle dolu değildir. Ulusların birbiriyle kültürel, toplumsal, siyasal ve sanatsal düzlemlerdeki alışverişleri ve etkileşimleri, dile giren bu yabancı ögelerin ayırdına varılmaksızın, kimileyin bilinçsizce o ulusun insanları tarafından benimsenir ve kullanılagelir. Toplum, bu ögelerin anadillerinde etkili olmaya başladığını anlamaz. Bu noktadan yola çıkarak çalışmada; Reklam Yaratıcıları Derneği’nin “Dilinizden Utanmayın” reklam kampanyasının çözümlemesi yapılarak iletilerde halkın ve reklamcıların türkçe konusunda dikkatlerinin hangi gösregelerden yararlanılarak çekildiği üzerinde durulmaya çalışılmaktadır. Benimsenen göstergebilim temelli çözümleme yöntemi ile öncelikle kampanya görsellerinde en belirgin olanları ele alınacaktır. Ancak görsel metnin ve anlamlandırma boyutunun daha ayrıntılı incelenmesi amacıyla hem görsel hem de dilsel göstergeler edimsel, anlambilimsel ve sözlükbilimsel düzlemler göz önünde bulundurularak ele alınacaktır.