This study investigates the necessity for Turkish small and medium-sized enterprises (SMEs) to develop green competitive advantages and the challenges they face in this process. It examines how SMEs adopt and implement green competition strategies in light of proactive and reactive environmental strategies. The research was conducted using a case study approach, with data collected through interviews and observations with six SMEs from various sectors in T & uuml;rkiye. The findings reveal that while most SMEs are willing to adopt green competition strategies, they face difficulties such as lack of financial and technical resources, integrating green strategies into their core business, and complying with local and global legislation. This study provides valuable insights for policymakers, academics, and practitioners interested in promoting sustainable practices among SMEs.
