• Home
  • About
  • Policies
  • Contact
    • Türkçe
    • English
  • English 
    • Türkçe
    • English
  • Login
Advanced Search
View Item 
  •   Home
  • Mühendislik Fakültesi / Faculty of Engineering
  • Bilgisayar Mühendisliği / Computer Engineering
  • Makaleler / Articles
  • View Item
  •   Home
  • Mühendislik Fakültesi / Faculty of Engineering
  • Bilgisayar Mühendisliği / Computer Engineering
  • Makaleler / Articles
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

The role of search engine optimization on keeping the user on the site

Thumbnail
View/Open
The role of search engine optimization on keeping the user on the site.pdf (542.2Kb)
Author
Eğri, Gökhan
Bayrak, Coşkun
Type
Article
Date
2014
Language
en_US
Metadata
Show full item record
Abstract
In today's technology, the role of internet is rapidly increasing and will continue to do so in the future. In this rapid increase, the right data access and integration has become a challenge. Since 93% of internet traffic is managed by search engines, exploring the potential of search engines is crucial. This figure is not just a statistical outcome, instead it shows the critical role of search engines on routing users to the right websites. Due to the important effects of search engines, search results are getting more crucial for websites to compete with other rivals. The most important part of defeating other rivals is optimization of search engines. After this optimization, website owners expect that the search engine results display their website first, before other websites. The focus of this study is to scientifically justify the importance of search engines and search engine optimization (SEO). More specifically, the main focus was to measure the significance of time, speed, reduced bounce rate, page views, and page layout in keeping the user on the site. Finally, considering the inclusion of SEO factors on an experimental project and how these factors results in a positive effect on websites are explained in great detail. (C) 2014 Published by Elsevier B.V.
Subject
Search Engine Optimization
SEO
Duration of stay on site
bounce rate
page speed
usability
URI
https://doi.org/10.1016/j.procs.2014.09.102
https://hdl.handle.net/11413/2114
Collections
  • Makaleler / Articles [100]
  • Scopus Publications [724]
  • WoS Publications [1016]

İstanbul Kültür University

Hakkında |Politika | Kütüphane | İletişim | Send Feedback | Admin

Istanbul Kültür University, Ataköy Campus E5 Karayolu Üzeri Bakırköy 34158, İstanbul / TURKEY
Copyright © İstanbul Kültür University

Creative Commons Lisansı
IKU Institutional Repository, Creative Commons Alıntı-GayriTicari-Türetilemez 4.0 Uluslararası Lisansı ile lisanslanmıştır.

Designed by  UNIREPOS

İKU Kütüphane


Browse

All of DSpaceCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsTypeLanguageBy PublisherRightsPubmedScopusWoSThis CollectionBy Issue DateAuthorsTitlesSubjectsTypeLanguageBy PublisherRightsPubmedScopusWoS

My Account

Login

İstanbul Kültür University

Hakkında |Politika | Kütüphane | İletişim | Send Feedback | Admin

Istanbul Kültür University, Ataköy Campus E5 Karayolu Üzeri Bakırköy 34158, İstanbul / TURKEY
Copyright © İstanbul Kültür University

Creative Commons Lisansı
IKU Institutional Repository, Creative Commons Alıntı-GayriTicari-Türetilemez 4.0 Uluslararası Lisansı ile lisanslanmıştır.

Designed by  UNIREPOS