Açıkhava reklamcılığına imgesel yaklaşım: Tasarım -etki düzeyleri incelemesi

Abstract

This study which explains strong and weak aspects of Outdoor Advertising; specially points out the design diffences between Outdoor Advertising and all other advertising channels. The meaning of design which is enriched by semiology and imaginative approach, has been explanied with several campaign examples. A questionnaire work realized to show, how an imaginative approach and design creates an impact level. As a result of design-impact level study, one of the important facts is that, simple and pure designs are memorable and noticed more than complex ones.