Strateji̇k Planlarin Söylemleri̇: Üni̇versi̇teler Arasindaki̇ Kurumsal Eşbi̇çi̇mselli̇ği̇n Keşfi̇

Abstract

New environmental conditions together with high speed of transformation cause changes in universities’ traditional roles in economic systems. At the same time, different environmental expectations and factors have led universities to act with strategic consciousness to be effective like businesses. It is conceived that; different interorganizational expectations could reflect on universities’ strategic plans and are possibly constructed under institutional isomorphism. Therefore, reflections of changes in the roles of universities in Turkey could be perceived through institutional isomorphism and hence reflect on universities’ strategic plans. This study aims to analyze the universities’ strategic plans and reveal whether there is isomorphism among them, especially with respect to their strategic targets addressing market demands. Thus, top ten universities in Entrepreneurial and Innovative University Index were subjected to content analysis. Findings indicate that universities’ strategic plans have corresponding content with the Article 12, Higher Education Law No.2547. Accordingly, this study argues that considering their visions, universities reflect isomorphic tendencies due to being inspired by strategies adopted by Council of Higher Education. In other words, universities are acting with a common institutional logic, especially in terms of their vision.