Publication: When Opinion Leaders Tweet: Framing Analysis Of Kuwaiti Parliament Members’ Tweets
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Date
2012-04
Authors
Salem, Fatima Al
Journal Title
Journal ISSN
Volume Title
Publisher
The Turkish Online Journal of Design Art and Communication
Abstract
This research investigated Kuwaiti parliament members’ leadership behavior on Twitter by
applying Bolman and Deal’s (1984) leadership theory of framing. The study classified parliament
members according to their political party affiliation-Islamists, independents, liberals, and
populists party- and investigated the prevalence of four leadership frames through a content
analysis of eight parliament members’ messages on Twitter over a period of six months from June
15, 2011 to November 15, 2011. Results showed that, overall, the structural frame was the most
commonly used frame among parliament members, followed by the political, symbolic, and
human resource frame respectively. The use of frames depended on both the political group and
the topic of issues. The Islamist group, liberal and populist party more often used the structural
frame in their Twitter messages whereas the independent group more often used the political
frame.
Description
Keywords
Opinion Leaders, Fikir Liderleri, Twitter, New Media, Yeni Medya