Publication:
Enhancing Small Cosmetics Businesses with Big Companies Innovations: a Sustaniable Productivity, and Lean Manufacturing Journey

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The cosmetic industry, considering its onset from the events of far back civilizations, has a variety of contemporary issues at hand, making an impact on small companies. These obstacles as the hard battle in the market, restricted funds, and the delusions of the dated work methods. This project focuses on the important cross-roads of technology, namely Industry 4.0, and its role in sustainable practices within the small cosmetics industries. The research, through the adoption of tools such as the Analytic Hierarchy Process (AHP) and SWOT analysis, seeks to give viable solutions to improve productivity and competitiveness of business while also increasing sustainability. Through analyzing successful players in the cosmetics industry like Big Companies the study aims to bridge the gap between theory and practice, providing tangible solutions directly to the needs of the small magnitude cosmetics businesses. The research will develop an in-depth analysis of industry trends to support small business owners thrive and prosper in the on-going complex cosmetic industry markets.

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Mutahar, A. M. (2025). Enhancing small cosmetics businesses with big companies innovations: A sustainable productivity and lean manufacturing journey (Yüksek lisans tezi, İstanbul Kültür Üniversitesi).

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