Publication: Understanding The “Hybrid” Media In Design Education
Date
2012-04
Authors
Atiker, Barış
Journal Title
Journal ISSN
Volume Title
Publisher
The Turkish Online Journal of Design Art and Communication
Abstract
The digital transformation of moving images in the last 30 years has resulted with
revolutionary impact on art and design fields. The increasing use of digital technologies for
creating design and artwork with moving images has united many disciplines such as graphic
design, photography, painting, cinematography, animation, three-dimensional visualization
and typography, so that the moving image is no longer pure. According to Manovich, the
combination of different disciplines within moving image has created a “hybrid” media where
the different image layers are interacting with each other and this interaction is not only in the
slight transition between different image layers, but also the transition between the production
techniques and conceptual representations of them. The shifting from real to hybrid images
provides many opportunities for creative solutions, but then the designer becomes more
dependent on digital technologies. However the “hybrid” media and visual language should
keep evolving and transforming as a combination of different disciplines, so that the design
education perspective should move from software-based education to the new visual
aesthetics. Thereby the creative solutions offered by the software will turn into new
challenges and design experiences. This paper aims to explore the understanding of “hybrid”
media’s visual language in design education through the frame of basic and new design
principles.
Description
Keywords
Hybrid media, Design education, Visual language, Design principles