Publication:
Televizyonda Yayınlanan Reklam Filmlerinde Bilimin ve Bilim Yapanların Sunumunun Tartışılması Bağlamında Örnek Bir İnceleme: DYO Nano Reklamı

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Date

2007-09

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Authors

Kırel, Serpil

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item.page.editor

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Volume Title

Publisher

İstanbul Kültür Üniversitesi Yayınları

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Type

Article

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Abstract

This article is mainly focusing on the television advertisements in term of using stereotyping narrative patterns about scientists and science critically. Analysing the images of scientists and science in the television advertisements, the advertisements of DYO NANO in analyzed as an example of using science in popular culture in terms of relation between science and advertisement.

Description

Journal or Series

ISSN

1303-2739

ISBN

Rights

Keywords

Bilim , Bilimadamı , Bilimkadını , Biliminsanı , Bilimsel Deney , Reklamın Güvenirliği , Cinsiyet , Reklam , Temsil , Reklam Anlatısı , Science , Scientists , Scientific Experiments , Reliability ad , Gender , Advertising , Representation , Advertising Narrative

Citation

URI

http://hdl.handle.net/11413/312

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Cilt 5, Sayı 4, Eylül 2007

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