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The Local Strategies of Global Brands in Turkey: Cultural Signs and Advertisement Messages

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dc.contributorİSTANBUL KÜLTÜR ÜNİVERSİTESİ / SANAT TASARIM FAKÜLTESİ / İLETİŞİM SANATLARI BÖLÜMÜtr_TR
dc.contributor.authorZeybek, Işıl
dc.contributor.authorEkin, Volkan
dc.contributor.authorID141147tr_TR
dc.date.accessioned2018-08-27T12:53:32Z
dc.date.available2018-08-27T12:53:32Z
dc.date.issued2012-08
dc.identifier1tr_TR
dc.identifier1tr_TR
dc.identifier1tr_TR
dc.identifier.issn2160-6579
dc.identifier.urihttps://hdl.handle.net/11413/2532
dc.language.isoen_UStr_TR
dc.publisherDavid Publising Companytr_TR
dc.relationJournalism and Mass Communicationtr_TR
dc.subjectReklam İletileritr_TR
dc.subjectKültürel Göstergelertr_TR
dc.subjectKüresel Markalartr_TR
dc.subjectYerel Pazarlama Stratejileritr_TR
dc.titleThe Local Strategies of Global Brands in Turkey: Cultural Signs and Advertisement Messagestr_TR
dc.typeArticletr_TR
dspace.entity.typePublication

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İletişim Sanatları Bölümü / Department of Communication Arts