(The Turkish Online Journal of Design Art and Communication, 2015-07) Kutlu, Rana; TR59581
Nowadays the concept of “identity” is worked on diligently as a marketing strategy and deemed
as an important tool in concept works of design disciplines of different scales through physical
space, which reaches out to consumers. In this study, impacts of identity on spatial design are
discussed in terms of interdisciplinary communication and tools used for transferring the
meaning, which transforms identity into image are listed. Besides, the impact of spatial design on
users’ perception are explained in connection with graphic design, architecture and interior
architecture. Tools used for meaning transfer, which play a role in defining and developing
design based on identity are evaluated together with identity and image creating processes.
