Publication:
The Effect of Product Advertisements on Brand Reputation: Analysis of “Hasbro New Year’s Advertisement” as an Example

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Date

2017-05

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Authors

Koçak, Sevinç

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Publisher

7th International Humanities & Social Sciences, Prague, Chareles University-UAGP, Published by AGP Research, Mayaa Education, London & Istanbul.

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Keywords

Reputation, perception, public relations, advertisement, crisis communication

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https://hdl.handle.net/11413/3090

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İletişim Sanatları Bölümü / Department of Communication Arts

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