Cilt 6 Nisan Özel Sayı / Volume 6 April Special Edition

Permanent URI for this collectionhttps://hdl.handle.net/11413/1457

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Open Access
Feasibility Usage Of New Methods For Outdoor Advertising And Urban Spaces With Suitable Locating Of Gorilla Technique (Case Street Safazanjan)
(The Turkish Online Journal of Design Art and Communication, 2016-04) Sashourpour, Mahdi; Heidari, Mohammad
Our social environment is full of differentdata and visual elements, Some with planningand planned out the clear origin information, others without considering the specific target population. However aesthetics as a branch of philosophy concerned with the nature, beauty and esthetic perception, we will help in the realization organize this chaotic environment. Perhaps the Gorilla, the aesthetic is meant to research on the nature of sensory perception and, in principle, perceptual and sensory aspect is the concept of aesthetics. Since today's advertising and information are associated with large amounts of data, understanding norms helps us with contacts (the target) has placed a faster connection and data codes to optimally transfer. As a result, nowadays we want to achieveaVisual line, has changed compared to the past and breadth of our vision, to the sky, gradually through the buildings become limited. Nature around us,not only visually, but also in terms of alter auditory and visual elements called outdoor advertising also added to the building. Undoubtedly, if between these elements, Logical relations and organized placed, will doubleadverse environmental effects. Therefore, the above changes, meaning the society of normal and abnormal conditions, such as worry, anxiety and fear in the people. And reducing the amount of natural conditions of peoplelife, it will lead to a stressful life. And Gorilla is one way to reduce stress to create peace and order.
Open Access
Transportation Systems; The Main Factors Of Urban Macro Forms Developments
(The Turkish Online Journal of Design Art and Communication, 2016-04) Hoseinzadeh, Maryam; Hazery, Pegah
Urban macro forms developments depend very on Transportation Systems changes. This systems have a triple effects on congestion; styles and degrees of urban extension; social and morphological points and problems of it .There are at least four social – technical periods according to dominant transportation modes as the linear model of transportation: walking city ; tram city ; tracked city and rubber city . each of these periods have their special and unique features and affect the size and form of the cities according to their range or ability to increase the distance from origin to destination .The purpose of this article is evaluation of different transportation periods as the linear model of transportation according to their role in urban macro forms developments and offers that it is better for cities to use this model in the opposite direction. This research method is descriptive - analytical study based on a library and resource world and the result was that cities should attend more to transportation patterns of the past such as walking and cycling and also network rail transportations and attend to construction of dense urban neighborhoods and groups which reduce the need for transportation and handling.
Open Access
Evaluating The Relation Between Organizational Learning Culture And Customer Satisfaction Using Job Satisfaction’s Mediating Variable In Insurance Industry
(The Turkish Online Journal of Design Art and Communication, 2016-04) Maleki, Alireza
The number of carried out activities in the academic field with the subject of organizational learning culture, customer satisfaction and job satisfaction has not been limited in Iran but in the meantime, distinction between different types of organizational learning has been neglected while on the other hand, addressing the issues of customer satisfaction and job satisfaction in the organizations such as insurances are considered as a necessity. Thus, this research tries to review the effect of organizational learning culture on customer satisfaction using job satisfaction’s mediating variable. Therefore, given the importance of this research, first we tried to identify, count and classify learning organizations and organizational learning and then determine the different types of learning and factors in this field and in the next step, customer and customer relationship management and their impact on customer satisfaction and job satisfaction were evaluated. The results of the research showed that there is a separate positive relation between each of organizational learning culture, customer satisfaction and job satisfaction variables.
Open Access
Investigating The Effects Of Demographic Variables On The Role Of Media Educations Of Iran Helal Institute In Increasing Public Awareness For Rehabilitation After Earthquake In The Possible Earthquake In Tehran
(The Turkish Online Journal of Design Art and Communication, 2016-04) Filom, Zahra
The aim of this study was to investigating the effects of demographic variables on the role of media educations of Iran Helal institute in increasing public awareness for rehabilitation after earthquake in the possible earthquake in Tehran. In the quantitative research, using survey method and questionnaire tool, investigating the role of educational media of Helal institute on public awareness for rehabilitation after earthquake. The study population included all persons 15-65 years at the time of implementation of project were living in 5 regions in North, South, East, West and center of Tehran. Sample size n=380 in each region is calculated based on Cochran formula. Overall, this study shows that media educations of Helal institute on people's awareness about prevention and preparing and informing the public about the rehabilitation after the earthquake is effective.
Open Access
Investigation Of Receptivity Principles In The Entrances Of Cities (Case Study Of Ardabil Entrance From Heyran Road)
(The Turkish Online Journal of Design Art and Communication, 2016-04) Vahidi, Taher; Faroughi, Seyed Mohammadreza; Sadughi, Aref
Nowadays, urban growth has been so fast that proper urban standards are largely neglected. These standards include particular attention to the quality of the city's entrances and exits. Entrance spaces of cities connect the exterior domain of cites to the artificial atmosphere inside them. Uncontrolled urban development and inattention to appropriate spatial development patterns have led to weaknesses in the form and content of urban spaces. The present study is an attempt to investigate and analyze the entrance of Ardabil from the Heyran road. This is a descriptive analytical study and the data has been collected through library studies, Internet searches and field observations. In this article, above from analyzing the above-mentioned entrance, some suggestions have been presented to eliminate its disadvantages. The research results indicate that urbanism principles are not met in this entrance and that this entrance has some problems in terms of receptivity.
Open Access
The effect of video games on the life style of adolescents (of adolescents of the second district 5 tehran)
(The Turkish Online Journal of Design Art and Communication, 2016-04) Bakhshizadeh, Simin; Jafari, Ali
The aim of this study was investigating effect of video games on change of life style of adolescence in the second grade of high schools in district 5 of Tehran. Methodology f this research is applied according to purpose and correlative-surveying according to method. Statistical population of this research is 28348 students in district 5 of Tehran high schools that sample volume was determined 384 by Cochran formula and sample was selected by simple random method and stratified sampling method. Results showed that the highest effect of life style among studied variables is first in apparent coverage (β=0.31), second in fashions (β=0.27), third spending leisure time (β= 0.16), and the fourth imitation and modeling (β=0.13). The results showed that the second term school district 5 Tehran lifestyle of adolescents’ function of dependent variables, or cover appearance, fashion-oriented, leisure time activities and duplication of video games is modeling. Because the two variables influence social relationships and family relationships were eliminated from the equation of video games was not fixed.
Open Access
The Effect Of Awareness, Association And Perceived Quality Of Retail On Shopping Intention Regarding Mediating Role Of Loyalty To Retailing (Case Study: Najm Hypermarket In Rasht
(The Turkish Online Journal of Design Art and Communication, 2016-04) Klour, Seyed Amin Eshaghi; Saraie, Maryam Ooshak
Many organizations believed that one of their most valuable assets is brand of products and their services. Many researchers pointed out this subject that creating a powerful brand is one key factor for achieving competitive excellence and long-term survival in the market. A proper brand can strengthen his intention for shopping by stability in mind of consumer. Therefore the main goal of research is effect of awareness, association and perceived quality of retailing on shopping intention regarding mediating role of loyalty to retailing (case study: Najm hypermarket in Rasht city). Current research is applied one and regarding classification of research based on the way of data collection it is descriptive. Statistical society of research is all customers of Najm hypermarket in Rasht. Regarding that number of considering sample based on having the best condition is chosen for presenting proper information so sampling method is improbable and purposeful sampling method. For determining number of sample Cochran formula of unlimited society has been used and number of calculated sample is 352 customers of this shop. Tool of data collection in this research is standard questionnaire that has been designed by Das in 2014. For considering hypothesis of research confirming factor analysis and structural equation modeling has been used. Result of research denotes positive and meaningful effect of dimension of retail especial value on shopping intention. On the other hand effect of association of retailing, awareness of sale and perceived quality of retailing on customer’s loyalty was confirmed.
Open Access
Change And Evolution Of Mihrab Motifs
(The Turkish Online Journal of Design Art and Communication, 2016-04) Azizi, Sara
In this study, at first we tried to provide the meaning and concept of the Mihrab in dictionaries and also its place in mystical literature. In the next stage, different classifications and theories about the origins of the Mihrab and the origin of this design was examined and in any case the necessary explanations were provided; For example, on the Mihrab in Islam after stating the theory, topics such as the initial altars, altar design in the mosques, the Muslim world's most famous altars, altar in Islamic architecture and … are mentioned; Or on the theory of Mihrab and Mehrabeh after explaining the relationship between the Mihrab with Mehrabeh in Mehri religion, about the form of Mehrabeh, allegory of killing cattle, Iran's Mehrabeh have been discussed. After investigating the relationship between Iranian nomadic saltshakers with the Mihrab design, various Mihrab designs with photos of it were described, and in the end, in addition to reviewing the symbol of Mihrab and prayer rug carpets, some examples of Mihrab carpets in the carpet museum were investigated.
Open Access
The Role Of Geographical Information System For Design And Encounter Management With Environmental Hazard
(The Turkish Online Journal of Design Art and Communication, 2016-04) Lahmian, Reza
Environmental hazard in the form any ecological phenomenon that has a high intensity for manage that needs to help out of organization. Conforntation with natural hazard after they occur, whitaut any predetermined plan and management after crisis, a clear solution in todays world after occuring manage with thw situation. Infact it can be assumed after an accident all facilities will be ready to dealor with a predicted plan are ready and available that in both cases for manage and outreach will need located information. According necessity and priority of processing of location data in management process and assistance and for preventiing the unnecessary expenses and waste of sources, measures must be essential in regional and national scope. In othe word, located information in the collection topic quantity and information is diffreut and the record is necessary. In this regard, a system that and in the collision course in necessary for accounting or removing. So GIS ( geographic information system) due to capacity and for orincipled solution based on available information the best option to help improve in natural hazard management. To avoid confusion due to the natural disaster in the country, deal with it should be continued. Disasters or natural hazard, at the beginning and end, that its time can be short and sometimes continuous. At the end mention that every hazard will be end, providing the conditions in the face of that for prevention especialy dealing with in crisis.
Open Access
Study Of Echo Feature In Imam Mosque In Isfahan And Its Function In New Buildings Like Amphitheater
(The Turkish Online Journal of Design Art and Communication, 2016-04) Khoeini, Reza; Torabi, Zohreh
The aim of this project is to acoustically investigate Imam Mosque in Isfahan. If anyone ever has seen Imam Mosque, one of the things that have to try is the reflection of sound in this mosque. There is an interesting feature alongside the beautiful architecture that could attract every tourist. The purpose of this design was not only to attract tourists. This is an excellent engineering that has been done purposefully. In the past, due to the lack of advanced audio technology, there were problems to voice one speaker to the audience. In the same period Sheikh Baha'i designed the dome of Imam Mosque to sound even when the speaker does not speak so easily reach to the whole audience. Accordingly, research with descriptive approach and the library methods of data collection (by reviewing historical documents and primary sources) tries to introduce the new perspective of the architectural features of the mosque in the area of innovative design in the architecture community. As a result, this research examined the dome to use technology in the design of today's conference halls.
Open Access
Introduction To The Symbol-Identifıcation Of The Presence Of Water In Iran's Mosques Architecture
(The Turkish Online Journal of Design Art and Communication, 2016-04) Narimani, Parya; Sattari Sarbangholi, Hassan
Water element in Iranian architecture in terms of symbolic meanings and concepts has been manifested in different forms.Water in the body of Iranian mosques due to both the mystical and practical loads had also carried more symbolic messages. The presence of water in Iranian mosques architecture In addition to having image-creations associated with the prayers, ablution, purification and refreshing ritual had also carried reflection of semantic load, transparency, and being-like-mirror.Water in terms of presence in running and still water forms and in terms of symbolism system in the methods of allusion, symbol, sign, indication, secret, mystery, point, appearance, riddle, analogy has found objective appearancein the body of Iranian mosques. The present research has been conducted with descriptive-analytical method.The presence of water is in a variety of ordering elements of kinetic and stillness, and signs of relaxation, peace, reconciliation, stable sign of life, sky reflection, and survival continuation in ideas derived from symbolic concepts. The most important elements related to the presence of water in Iranian mosques architecture are place of ablution, trough, pool, patio, and fountain.This appearance and manifestation of water's form and character in Iranian architecture have had a special position and even sacred. A corner of these appearances can be observed in symbols used in Iranian mosques objectively. Symbol, its types and the manner of advent and display of the symbolic elements of water in Iran's mosque architecture have been investigated in this study. Achievements of this research will lead to the initial symbol-identifier conception of the presence and manifestation and appearance of water in the area of the architectural body of Iranian mosques.
Open Access
Comparative Analysis Of The Decorated Arraies With Geometric And Plant Motifs In Architecture Of The Grand Mosque Of Yazd And Their Developments
(The Turkish Online Journal of Design Art and Communication, 2016-04) Hanifi, Mona Abdullahi; Maleki, Arian
The decorations used in traditional and Islamic arts have always had a special place. These decorations in a way reflect the ideas of the artists, the customs and traditions of each region. The expression of these ideas happens in such a way that they are not separated from each other, but we see the effects of one over the other in various arts. In the meantime, Yazd region, in turn, has been the scene of various arts which have been formed together with the impact of specific thoughts of the region. One of the distinctive features of Islamic art are its decorations that reaches its peak at a certain stage of development and becomes especially important, as each has an effect on the others and some sparks of this effect is evident in the samples of art. This issue can be significantly observed in the artwork a certain area whose artists have the same ideas. The architectural decorations in various parts of the country, especially in desert areas are of particular importance and are directly related with attitudes and needs. That's why the mosque in Yazd, Yazd is one of the oldest examples of religious architecture with a variety of geometric and plant tiling with beautiful and unique structural and decorative elements of the array. Thus, the present study study is a comparative analysis of the decorated arraies with geometric and plant designs in architecture of the Grand Mosque of Yazd and their developments. This study with historical analysis method examines the historical documents, bibliographical resources and field studies to collect data, and after analysis and summarizing, it is concludes about the changes in the method of implementation (the Brick molding and color Tile) and a form of semantic content (natural plant motifs and arabesques and complex geometric shapes). Further, the decorative structure changes with calligraphic lines used in the mosque is used in the course of their analysis.
Open Access
Studying The Simultaneous Effect Of Black Nanocarbon And Polyester Fibers With High Stability On Mechanical Properties Of Asphalt Mixture
(The Turkish Online Journal of Design Art and Communication, 2016-04) Zahedi, Mohsen; Zarei, Mohammad
Undoubtedly, making asphalt mixture with good quality has been always considered by road constructor engineers. In this research, by adding different percent amounts of black nanocarbon and polyester fibers jointly in asphalt mixture and doing Marshall tests, data analysis and drawing necessary diagrams, it was observed that adding these two additives causes the changes on Marshall Results. The results indicated that Marshall Stability of made samples with joint effect of additives in a special percent is increased to 71%. With increasing of stability, fluidity was also increased. Total volume of asphalt mixture (VTM) in most of percent amounts was increased relatively. On the other hand, special weight of asphalt mixture in all percent amounts (except a special percent) was reduced. Finally void volume of aggregates (VMA) was increased relatively and the percent of space filled with bitumen (VFA) except a special percent was reduced. By studying and analyzing the diagrams, optimum percent for combination of black nanocarbon and polyester fibers with high stability was obtained in order 15% black nanocarbon and%0.5 polyester fibers with high stability which has had the best effect on asphalt mixture. Finally, it was concluded that the obtained mixture can be used in the regions with moderate weather and heavy traffic.
Open Access
Synthesis And Optimization Of Louver-Driving Mechanism For Innovative Daylighting System In Deepplan Building
(The Turkish Online Journal of Design Art and Communication, 2016-04) Mahdavinejad, Mohammadjavad; Mohammadi, Sahar
Optimum usage of daylight plays a an importatnt role in high-performance architecture and planning. Innovative daylighting systems in contemporary buildings can produce various benefits such as maximizing daylight penetration, optimizing visual comfort and reducing energy consumption. This paper is to develop a new louver-driving mechanism to optimize adoption of daylight in deep-plan building in order to meet requirements of high-performance architecture. Methodology of the paper emphasize on a experimental and quasiexperimental approach for examination of different types of louver-driving mechanism. The greater city of Tehran adopted as case study of the paper. The main goal is based on searching standards to better louver design in order to optimize energy demands by using this shading device. Thus 45 different cases with different louver width and angles and different louvers’ distance from façade were chosen to analysis.Visual comfort and energy efficiency are analysed in an integrated approach. Moreover the combination of daylight and energy performances has always been an issue, as different software packages are needed to perform detailed calculations. A simplified method to overcome both issues using recent advances in software integration is explored here. All daylight, thermal and glare analysis were done in DIVA plug-in for Rhinoceros/Grasshopper which has ability to effectively calculate daylight metrics (using the Radiance/Daysim engine) and energy consumption (using the EnergyPlus engine). It can be concluded from experiments that generally, the various size of the louvers were not much different from each other and custom sizes can be selected according to the plan but any alteration in louver’s angle and distance from façade were followed by changes in lighting and thermal load of room. In the case of the using fixed louver in design in Tehran’s climate, distance between 0 and 13 centimeters and angle between 22.5 to 45 degrees are introduced as the optimum mode.
Open Access
A Free Insight About Using Smartness Law In Internal And External Architecture
(The Turkish Online Journal of Design Art and Communication, 2016-04) Ghaleh Golab, Maryam; Dabagh, Amir Masoud
In every science we confront with several branches and trends. As if we have seen fragmentation of every subject best way of examining it. Although initially dividing each subject into its elements is very effective to understand it but finally to exploiting it practically and functionally again we have to go to its whole. And traditional medicines and thousands of other models to reach internal calm of human while every one can build this calm with his/her internal architect.
Open Access
Investigating the modelling of psychological wellbeing according to self-expression and selfefficiency in high school students of Imam Khomeini Relief committee
(The Turkish Online Journal of Design Art and Communication, 2016-04) Maleki, Mansoureh; Maleki, Fatemeh; Mirzayi, Somayyeh; Farasati, Roshanak
Present research has investigated the psychological well-being modelling based on the self-expression and self-efficiency in the high school students of the Imam Khomeini Relief Committee (RA). The aim of this research is to provide a model with a proper fitness. The research method is correlationaldescriptive. The statistical population of this research consists of high school students of Relief Committee studying in the academic year 93-94. A sample of 300 individuals was selected from the statistical population of 1,200 individuals. For collecting data, were used three questionnaires of Reef’s psychological well-being, Scherrer’s self-efficiency and Gambrill and Ritchie’s selfexpression. The reliability and validity of questionnaires have been confirmed by using the Cronbach's alpha. For analyzing data, descriptive tests (variation range, mean and standard deviation) and structural equation model (LISREL) were used. Data analysis shows that the self-expression had a significant and positive effect on self-efficiency and self-efficiency has a significant and positive effect on self-expression. Self-expression has a significant and positive effect on the psychological well-being.
Open Access
Principles And Conditions Of Use Of New Materials In Urban Views (Case Study Abuzar Street, District 17 Of Tehran)
(The Turkish Online Journal of Design Art and Communication, 2016-04) Sashourpour, Mahdi; Karimi, Mahdi
By looking at the Tehran’s urban view we can understand that diversity and heterogeneity of urban facades in a variety of architectural style approaches has created a kind of culture and social identity in architecture and related concepts such lack of integrity and continuity in architecture in urban views (readability, visibility, subjective perception, visual and aesthetic continuity). Since paying attention to the structure of contemporary architecture to refresh the urban identity, needs “critical thinking” on influencing factors in the formation of concepts and architectural elements, especially urban views, so it seems necessary by knowing the hidden aspects of architecture, also in particular approach, to prepare possibility to re-read visual identity in urban facades of Tehran in compliance with the architectural elements of identity. On the other hand architecture and contemporary urban architecture, especially different grammar review that are full of internal factors and external affecting interaction and contradictions, require prior to entering the realm of criticism or analysis and critical assessment,critical, manner and attitude of the monument be determined, however, this speech only check regardless of the style of contemporary views contained in Tehran. On the basis of this research,descriptive-analytic approach and research methods analytical and physical content through data collection tool (library, documental and field research) we try, with recognizing, assessing the current situation of Tehran city views, to provide possible solutions and implementing strategies and programs of action. In this way that with using visual preference technique VPT images of urban street view and glazed selected and placed in the questionnaires have been designed.
Open Access
Investigating the relatıon between educatıon level and fertılıty in woman 15-45 years old (Case Study Of Shoushtar Cıty)"
(The Turkish Online Journal of Design Art and Communication, 2016-04) Shahmansouri, Kobra; Afshani, Seyyed Alireza
This study was aimed to investigate the relation between education level and fertility in women 15-45 years old of Shoushtar city. Theoretical principles were used based on their themes in different theory of diffusion and cultural backwardness, Davis and Blake’s theories, the theory of social promotion, economic-social theories, cultural views theories and modernization theory related to this field. Methodology in this research was survey and statistical population of this research was all women 15045 years old in Shoushtar city. And 247 of them have been chosen as a sample and they were studied and it was the study tool. Tool validating was conducted by content and for reliability assessing; Cronbach’s alpha coefficient was used[1]. To data analysis, a statistical software SPSS was used and due to the measurement levels, the methods of descriptive statistics such as frequency tables, charts and in inferential statistic, Pearson tests and Spearman and T were used. Results also showed that there is a significant relation between independent variables included the education level of men and women, women’s employment, income, number of children, attitude to the child, family power structure and religious orientation to the dependent variable of fertility.
Open Access
Education From The Perspective Of Islamic And Western Scientists (Case Study: Ghazali And Plato)
(The Turkish Online Journal of Design Art and Communication, 2016-04) Orak, Jahanbakhsh
Philosophy of education deals with study and processes of the aims and nature of the programs and the results of education. Although education and cultivation are two different terms and have two different concepts, they are inseparable in practice. In this study, education was studied from view of two scientists, Ghazali and Plato. Ghazali viewed childhood as being very important and believed that this period should be used as opportunities to teach because what child learns at this time much influence his future. By scientific illumination and as a great coach of Islamic training, Ghazali caused great change through the religious orientation in education and establishing principles, goals and educational methods. One of the great philosophers is Plato, the father of the philosophy of the West. The results indicated that Plato considered educational objectives to include physical goals, talentrelated goals as well as moral, intellectual and social goals. Platonic curriculum include habituating children to play, physical education, teaching reading and writing, training, and teaching philosophy and dialectics and literature. According to Plato, the best teaching method is one that focuses on conversation.
Open Access
Comparing Socio – Economic Statue, Sensation - Seeking And Personality Traits Of Addicts And Nonaddicts In The City Of Izeh
(The Turkish Online Journal of Design Art and Communication, 2016-04) Orak, Jahanbakhsh
The aim of this study is to evaluate the socio-economic and personality factors and sensation-seeking and drug addiction in the Ize city. The sample is consisted of 18 individuals that were divided on the basis of drug addiction and normal in both groups (9 people with addiction and 9 normal people). This is a causal-comparative study. The research tool was a questionnaire MMPI short form questionnaire and Zuckerman Sensation Seeking Scale. Hypotheses include: 1. Between psychological and personality characteristics (hypochondriasis, depression, hysteria, psychopathy, paranoia, mental weakness, schizophrenia and Hypomania) in addicted and normal people, there is a significant difference. 2. Between sensation seeking of addicted and normal people, there is a significant difference. 3. Between socio-economic status of addicted and normal people, there is a significant difference. To test the hypotheses of t test, independent groups were used. The study results showed that between psychological characteristics of addicted and normal people, there is a significant difference in the level of p <5 %.