Cilt 4 Sayı 1 / Volume 4 Issue 1
Permanent URI for this collectionhttps://hdl.handle.net/11413/1026
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Publication Open Access Postmodernizmde Yeni Bir Oluşum: Durumsal Estetik(The Turkish Online Journal of Design Art and Communication, 2014-01) Renkçi, TuğbaToday's aesthetic point of view is very different. This study is handled some of current approaches to art movement and groups that is based on the basics of Dadaism. Aestheticized is discussed in terms of truth and reality of life with the culture industry. Also, by generating the influence of the culture industry, differences in these two concepts have been introduced and research made on "strategy and tactics" which is an important element of the situational aesthetics. In addition to this, researches have been done about effects of culture industry of situational aesthetic and approaching today's postmodern theory and structuring in contemporary art. This issue is examined in terms of today's art economy of situational aesthetic on several cases. The purpose of this article is sophisticatedly investigated “situational aesthetics" that is in scope of contemporary art.Publication Open Access Kültür Endüstrisi Kavramı Çerçevesinde Medya Ürünleri: Eleştirel Yaklaşım(The Turkish Online Journal of Design Art and Communication, 2014-01) Kara, Tolga; TR172737Considerations of media products sometimes assume that media share similar economic and business characteristics and that media are no different from other products and services. They express the view that no more differences need to be recognized for media then the kinds of differences observed between manufacturing automobiles and forniture products. This view is problematic, however, because media products differ significantly among themselves and because they operate in economic environments with business dynamics that most other products and services do not encounter. This article aims to discussion how media products differ among themselves and how those differences affect the economic forces they encounter and business dynamics of their industries in the context of Adorna and Horkheimer’s “Culture Industry”concept. It also examined supply side and demand side differences between media and other products and how these affect media industry business dynamics.Publication Open Access Bir Web 2.0 Uygualaması Olarak Bloglar: Blogların Dinamikleri Ve Blog Alemi(The Turkish Online Journal of Design Art and Communication, 2014-01) Özüdoğru, Şakir; TR54802Blogs are defined as spheres in where personal ideas and networks presented on the Web. Blogs, also, believed as the birth of a newfangled kind of a journalism as well as a means of shaping democracy. Plus, blogs are significant marketing tools for profit motive institutions. Besides this, the amount of people who share personal feelings and ideas on the Web as a diary can not be underestimated. This study aims to consider recent studies on blogs. In the first part of the study a wide range of statistical data about using of blogs is presented. In the second part, motivations of personal and institutional blog users are addressed. In the third part, the question of in which fields blogs are used tried to be answered and these fields are considered under four themes as “journalism”, “politics”, “education”, and “marketing”. In conclusion, in the light of the findings presented positive and negative sides of blogs are discussed and suggestions are made for further studies.Publication Open Access Medya Ekonomisi ve Başrol Oyuncuları: Bugünün Ve Yarının Medya Aktörlerinin Gözünde Reklamcılar Ve Tüketiciler(The Turkish Online Journal of Design Art and Communication, 2014-01) Kuyucu, Mihalis; TR102191Media today is one of the most increasing industry of the world. The developments of this industry showed that this field has a very serious economy. This paper express what’s media economy about and how it differs from the general economy. This study consist of two parts. In the first part of the study there is a conceptual research for media economics, meaning, history and difference from general economy. The second part of the study consist of the findings of the deep interviews done for the research. The aim of this study is to make an evaluation on the four important key factors, media company owners, consumers, advertisers and media workers, of media economics and their importance within media industry. There is a determination about the most important elements of media economics effecting media industry and how this will effect media economics in the future. For this there has been done interviews to two different targeted segments: Today’s media environment and future’s media environment. In the first group there has been done interviews with 41 media workers. In the second target group there has been done interviews in deep with 41 communication faculty students. Each were asked to express which of these four factors dominates media economics more and why. At the end of the research both today’s and future’s media environment expressed that advertisers are the most important element in media economics. In the conclusion part of the study there is a discussion for the four key factors that Picard had expressed in media economics, their competition that they face within each and their future roles in media economics.Publication Open Access A Cinematic Narration Of The Great Depression: Recalling John Ford’s The Grapes Of Wrath(The Turkish Online Journal of Design Art and Communication, 2014-01) Yılmazok, Levent; TR42255John Steinbeck’s novel The Grapes of Wrath, published in 1939, depicts the poverty of 1930s America during the “Great Depression” through the tragedy of the Joad family, who lost their home and land in Oklahoma and have to drive to California in the hope of finding employment and plenty like many other farmers. The novel was adapted for the cinema the same year and directed by John Ford. Proving welcome in cinema circles and taking its place as a master work in film history, it was one of the few films with radical political connotations hitherto produced by Hollywood. Nevertheless, this cinematic version of the Great Depression narrative has not escaped criticisms, which have been aimed chiefly at aspects of its content that diverge from its parent work. Compared with the novel, the film has been considered more conservative and optimistic, on the grounds that, although the novel emphasizes the class conflict and portrays the Joads as only one of the many suffering families, the film exerts a redundant focus on the family and commends family values: divergences considered to be supported by the visual style of the film. In this article, while recalling Ford’s The Grapes of Wrath, I revisit the above-mentioned criticisms and reassess them in relation to the parenting novel. In doing so, this article also aims to evoke the ongoing economic recession that influences the masses all over the world and the recurrent, unchanging and inevitable outcomes that such crises of capitalism bring for its victims.Publication Open Access Eğitilebilir Zihinsel Engelli Çocuklarda Müzik Aletlerinin Görsel Destekli Algılanabilirliği Üzerine Bir Çalışma (İstanbul / Sancaktepe Örneği)(The Turkish Online Journal of Design Art and Communication, 2014-01) Yılma, Günsu; Uçan, Bahadır; TR56055The purpose of this research is to examine and investigate the perception ability of musical instruments of low mentally retarded children with the support of visual elements. The research is conducted for every children individually in a special education and rehabilitation centre. The problematic of this research is the level of perception ability of musical instruments with visual support on mentally handicapped children. The research is applied with a qualitative approach. Data were obtained with the recorder, then they were turned into texts and analyzed with content analysis method.Publication Open Access Ağ Toplumunda Sosyalleşme ve Yabancılaşma(The Turkish Online Journal of Design Art and Communication, 2014-01) Karagülle, Ayşegül Elif; Çaycı, Berk; TR111939; TR14154Deployment of internet to billions of people in the last decade; use of networking in all fields of life; it’s all occur with the convergence of Internet and mobile communications (Castells, 2007: 246).Within this period, increasing of social networks’ popularity, performing of all kinds of communication via networking, a new process of socialization. These developments have affected individuals relations, communications, process of socialization, individuals of life style and interaction with the environment. Each technology are occured social transformation on societies. Especially communication technologies inflict transformations on habits, cultures, business lives, education systems of societies. Lifestyles which ensue with modernization, cause disappear of traditional social order. Transformations brought about by modernity have been more effective than the other (Giddens, 2012; s. 12). Breaking traditional communication ways and communicating on social networks, brings social alienation and loneliness. With the diffusion of social communication; individuals can’t find time for face to face communication. According to David Harvey; with the development of communication technologies and means of transport, obstacles to globalization are eliminated. In this way, communication is provided instantly, owing to lose time and space’s importance. This situation causes time-space compression. Individual’s communication with their environment and with the world, occurs via information technologies. Depending on these developments; habits, thoughts, feelings have been changed and concepts have ensued which are referred to virtual life, virtual behavior and virtual culture. In this context, individuals are driven to loneliness because of the changings in their social life. This situation leads them to the process of alienation and loneliness. As long as social networks don’t replace face to face communicatin,it can enrich individuals’ social life. However, when social communication takes place of face to face communication, virtual environment and virtual communication have occured. Social networks, as a new social environment is considered to be the most appropriate places for modern societies. Socialization via social networks is going to discussed in context of the relationship between technology and society. At the same time, in this article will be emphasized on being passive in the face of technology.