Are Generation Z Consumers Aware of the Heritage Brand Recognition of Turkish Brands Surviving Over a Century

İktisadi İdari Bilimler Fakültesi / Faculty of Economics and Administrative Sciences İşletme / Business AdministrationArıker, Çağla2018-12-212018-12-212015https://hdl.handle.net/11413/4078trGeneration ZBrand AwarenessBrand RecognitionOld BrandsAre Generation Z Consumers Aware of the Heritage Brand Recognition of Turkish Brands Surviving Over a CenturyconferenceObject