The Science And Education at The Beginning of The 21st Century in Turkey (The Relationship Between The Brand Equity and The Marketing Mix Elements That Affects The Consumer Buying Behaviors: A Research in 5 Star Hotels in Istanbul). - Tuna, Pelin Fatma; Özkul, Emrah (Sofia-Bulgaria, St.KlimentOhridski University Press, 2014)
Keywords: BRAND; BRAND EQUITY; MARKETING MIX