İşletmecilik Meslek Yüksekokulu / Vocational School of Bussiness Administration Turizm ve Otel İşletmeciliği Önlisans Programı / Tourism and Hotel Management Associate ProgramTuna, Pelin FatmaÖzkul, Emrah2018-11-162018-11-162014-05https://hdl.handle.net/11413/3423en-USBRANDBRAND EQUITYMARKETING MIXThe Science And Education at The Beginning of The 21st Century in Turkey (The Relationship Between The Brand Equity and The Marketing Mix Elements That Affects The Consumer Buying Behaviors: A Research in 5 Star Hotels in Istanbul).Article