The Effect of Product Advertisements on Brand Reputation: Analysis of “Hasbro New Year’s Advertisement” as an Example

Sanat ve Tasarım Fakültesi / Faculty of Art and Design İletişim Sanatları / Communication ArtsKoçak, Sevinç2018-11-022018-11-022017-05978-605-82949-8-1https://hdl.handle.net/11413/3090trReputationperceptionpublic relationsadvertisementcrisis communicationThe Effect of Product Advertisements on Brand Reputation: Analysis of “Hasbro New Year’s Advertisement” as an ExampleconferenceObject