Katırcı, HakanYüce, Arif2016-09-062016-09-062016-04http://hdl.handle.net/11413/1423Using celebrities in magazine ads is a popular advertising technique around the world. The purpose of this paper is to analyse sport celebrity endorsements in GQ Turkey. A content analysis approach is used to analyse ads. The findings showed that sport celebrity endorsements are use 3,29% ratio in all ads. However any woman sport celebrity endorsement is used. Generally the football players are used in sport celebrity endorsements.trDergiReklamÜnlüDergi ReklamıSpor ÜnlüsüMagazineAdvertisementCelebrityMagazine AdvertisementSport CelebrityArticle