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dc.contributor.authorKahyaoğlu, İrem
dc.date.accessioned2016-04-19T08:37:13Z
dc.date.available2016-04-19T08:37:13Z
dc.date.issued2013-01
dc.identifier.urihttp://hdl.handle.net/11413/976
dc.description.abstractThe objective of this study is to examine the possible changing in patriarchal order and in today's consumer society how marketing tactics and ads use male or female body as a commodity with the aid of the image of man on Biscolata biscuit TV commercial. In this study, primarily the concept of sex, gender and image will be examined. After that, these ad serials (Biscolata biscuit) will be analyzed using the semiotic method of Roland Barthes.tr_TR
dc.language.isotrtr_TR
dc.publisherThe Turkish Online Journal of Design, Art and Communicationtr_TR
dc.subjectGendertr_TR
dc.subjectCinsiyettr_TR
dc.subjectSextr_TR
dc.subjectCinselliktr_TR
dc.subjectImage of Mantr_TR
dc.subjectErkek İmajıtr_TR
dc.subjectSemiologytr_TR
dc.subjectSemiyolojitr_TR
dc.titlePostmodern Toplumda Ataerkil Düzen Değişiyor Mu? Popüler Kültür İçinde Cinsellik Kullanımına Eleştirel Bir Bakış: Biscolata Reklamları Ve Erkek İmgesitr_TR
dc.typeArticletr_TR
dc.contributor.authorIDTR44534tr_TR


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