Tüketicilerin doymak bilmeyen marka merakını, tatmin olmayan duygularını ve sürekli lüks tutkularını besleyen birçok reklam filmi bulunmaktadır. Elbette, konu lüks olunca bu reklam filmlerinin içinde, parfüm reklamlarının ...

Advertising is one of the most important factors that both form and change consumer behaviours. Among the significant goals of advertisement are to introduce the brand to the target market, to establish a positive attitude ...

In the wake of the emergence of the internet, globalization and infinite access to the information, the twentieth century has been a period in which people are globally interactive. The modern perception of advertisement ...