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Retail Design: Color-Light Influence on Brand Identity-Image Perception 

Kutlu, Rana; Manav, Banu; Kılanç, Ruken (2013)
In this study, it is aimed to find out the brand identity in interior design, especially the effects of color and lighting scheme at brand image, retail, store. This paper presents an experimental study by 121 participants with ...

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AuthorKutlu, Rana (1)
Kılanç, Ruken (1)
Manav, Banu (1)Subject
Brand identity (1)
Color (1)
Image perception (1)
Light (1)
Retail design (1)
Square method (1)... View MoreDate Issued2013 (1)Has File(s)Yes (1)

İstanbul Kültür University

Hakkında |Politika | Kütüphane | İletişim | Send Feedback | Admin

Istanbul Kültür University, Ataköy Campus E5 Karayolu Üzeri Bakırköy 34158, İstanbul / TURKEY
Copyright © İstanbul Kültür University

Creative Commons Lisansı
IKU Institutional Repository, Creative Commons Alıntı-GayriTicari-Türetilemez 4.0 Uluslararası Lisansı ile lisanslanmıştır.

Designed by  UNIREPOS